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Here's Why Women Are Putting An Open Flame To Their Hair

Apparently fire gets rid of split ends.

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Recently, Victoria's Secret model Alessandra Ambrosio posted a picture to Instagram of her having her hair burned with a candle.

It's a Brazilian treatment called Valeterapia and it burns off split ends with the open flame.


If you feel compelled to try this treatment, make sure you go to a professional.


When asked about women who may want to try doing this treatment at home, Greg Ruggieri of Salon Ruggieri in New York City told BuzzFeed Life, "I wouldn't recommend it." Instead, he suggested leaving it to someone who is thoroughly trained in the treatment.

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