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L.L. Bean Has Ended Its Lifetime Guarantee Policy And People Are Fessing Up

The century-old outdoor apparel company ended its lifetime guarantee policy on Friday because "a small, but growing number of customers" abused its offer.

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It is the end of an era. L.L. Bean told customers in an email and Facebook post on Friday that it is ending its legendary lifetime guarantee policy.

@llbean / Via instagram.com

Because "a small, but growing number of customers" have interpreted the "guarantee well beyond its original intent," the company said it is changing its policy.

@llbean / Via Facebook: llbean

"Some view it as a lifetime product replacement program, expecting refunds for heavily worn products used over many years," the company wrote in a Facebook post. "Others seek refunds for products that have been purchased through third parties, such as at yard sales."

L.L. Bean did not immediately respond to a request for comment by BuzzFeed News.

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After one year, the company said on Facebook it will work with customers "to reach a fair solution if a product is defective in any way."

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Leticia Miranda is a retail reporter for BuzzFeed News and is based in New York.

Contact Leticia Miranda at leticia.miranda@buzzfeed.com.

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