“Easter season, you think about carrots, you think about bunnies,” Hershey’s spokesperson Lauren Aardewijn told BuzzFeed News. “There is nothing more symbolic than carrot cake.”
Hershey’s Kisses Carrot Cake candies are available exclusively at Wal-Mart stores in 9 oz. bags through the Easter season or while products last, said Aardewijn.
But Hershey’s isn’t fazed by the mixed reaction.
“Whenever you develop a new product you’re going to have people who love it and people who aren’t going to like it,” said Aardewijn. “On a personal note, carrot cake wasn’t something I thought I really wanted to try. But it’s a little bit of a surprising flavor!”
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