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This Baby Thinks He's The Boy On His Diaper Bag And People Love It

"No one will love you more than yourself."

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The store was out of size 4 diapers in the brand Bennett typically buys. So she decided to get the size 5 diapers instead of paying for a more expensive brand in size 4.


"That's not you, Ben," Bennett told him. But she said Ben seemed convinced that it was him on the bag.

"It’s really funny watching him hug diapers," said Bennett.


Some people said that maybe product packaging might actually be targeting babies rather than adults.

@m_older / Via Twitter: @SleeplesssInKy

"Just shows we are very young when we become aware of what we look like," said one person. "So cute."

@cynthiarf_says / Via Twitter: @SleeplesssInKy

"He looks just like Ben," said Bennett about the baby on the package. "It shows representation really matters. He doesn’t have that reaction to any other brand, any other toys, anything else."

"Watching this adventurous kid, who can't really talk yet, drag around diapers because he thinks it’s him on the bag, it’s just greatness," she said.

Leticia Miranda is a retail reporter for BuzzFeed News and is based in New York.

Contact Leticia Miranda at

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