Ikea Pulls Lesbian Couple From Russian Edition Of Its Magazine

The furniture giant decided not to risk publishing a feature in Russia about how a British lesbian couple and their baby became closer while redecorating their small living space, because the company believed it would break the country’s “homosexual propaganda ban.”

1. Meet Kirsty and Clara

My Two Mums


On our way to the @MadBlogAwards !!!! So excited :)

/ Via

2. And their baby!

My Two Mums


@BBCCiN Our little man made Pudsey Ears today at Nursery for #CiN

/ Via

They adorably call him “Monkey” on their blog, My Two Mums.

4. Ikea customers in 25 countries will get a share of this cuteness in the December issue of Ikea Family Live magazine. But no cuteness for Russian Ikea shoppers.

In June, Russia passed a law prohibiting the “promotion of non-traditional sexual relationships to minors,” a provision known as the “homosexual propaganda law.” Ikea, which has been a corporate leader in featuring gay couples in its advertising, decided Kirsty and Clara’s family was too risky for Russia.

“We have based the decision on discussions with our own Russian legal team and also taken advice from external Russian legal expertise,” Ikea spokeswoman Ylva Magnusson told BuzzFeed.

So Russian Ikea shoppers won’t get to read this feature about how sharing a small space — with help from Ikea furniture, of course — made their family closer.

5. This is the feature Russian Ikea shoppers won’t see.

View this embed ›

6. Ikea wasn’t afraid of a conservative backlash in the U.S. when it made history with the first major TV ad featuring a gay couple in 1994.

Los Angeles Times / Via

It kept the ad on the air despite a call for a boycott, only pulling it down after a bomb threat was made against a store in Hicksville, N.Y.

But Ikea Magnusson told the Swedish newspaper Aftonbladet that today, “We have two guiding principles in the communication we distribute from Ikea. The first is home interior design. The second is following the law.”

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J. Lester Feder is a world correspondent for BuzzFeed News and is based in Washington, D.C. His secure PGP fingerprint is 2353 DB68 8AA6 92BD 67B8 94DF 37D8 0A6F D70B 7211
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