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Then Vs. Now: Abercrombie & Fitch

Your favorite retailer of sexy-football-casual-luxury fashions has actually been around since 1892.

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Abercrombie & Fitch got its start in 1892 as a sporting goods store, selling outdoorsmen-type things like guns, knives, equipment, and other manly wares. Obviously, a lot happened between then and now because the Abercrombie you know sells sexy sweatpants for teens and smells like the golden tan of a 19-year-old lifeguard. But, in certain ways, Abercrombie still sells the same concepts. Here a look at then vs. now. (And, fine, "now" meaning the famous A&F Quarterlies of the 2000s.)


A&F Quarterly scans via VFILES.

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