The huge amount of data we generate is a mixed blessing. It gives us better insight into human behavior, but it's also a lot more stuff to sort through. For helping us wade through our data, and make better use of it, we'll turn to AI (artificial intelligence) for things as complicated as navigating the sales journey to just figuring out what the doggone temperature is outside.
Christophe Coenraets is the Principal Developer Evangelist for Salesforce. He talks about how our relationship with our data will change as we develop better tools to interact with it, and better insights to learn from it.