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This is how you wake up every morning:
This is you before you first coffee:
The third coffee hits the spot:
Looking at your inbox / to do list:
This is how your feel prepping for a trade show:
And your first new biz pitch:
When three clients are demanding an immediate response to their questions:
Your reaction when a press release comes back for the seventh round of amendments:
But when they approve an opinion article without any amends:
This is how you spend every lunch:
You're struggling to get coverage and a journalist is interested in covering your client:
When you talk with a journalist on Skype:
When you a get a great piece of coverage:
Sharing a great piece of coverage with the client:
Having to do a telephone briefing with a client at 5pm:
When you have to tell a client bad news:
How you respond to all your emails:
When you send a press release to the wrong client:
When another account team lands a great piece of coverage that didn't feature your client:
When you find out a journalist is writing a feature that's relevant to your client:
Explaining to your friends why you're stressed:
You use 'PR speak' with your non-PR friends...
When you're sitting in on an interview with a client and this happens...
When you come in after a week off and look at your inbox:
After all your hard work a client says you've done a good job:
When you have to re-arrange an interview for the fourth time:
When you see a news story about your client that you know they'll dislike:
What happens when you finally make it home:
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