A trend has emerged on Chinese social media of people chomping down on ice.
The videos feature mostly young women chewing on ice in a variety of shapes and colors.
Sometimes they're slushy.
Sometimes they're filled with liquid.
Sometimes the ice is really very pretty.
Or made with milk, juice, and fun colors.
The trend appears to have taken off on the video-sharing app Kwai.
There are thousands of posts under the Chinese hashtag #吃冰, meaning "eating ice," on the app.
It's unclear why or how the trend started, but it seems to have taken off in the last month or so. The comments indicate people just really like watching people eat ice.
There's a competitive aspect too, so some people try to eat their ice creations as quickly as possible.
It also produces a delightful, satisfying crunchy sound, which has people adding ASMR tags to videos reuploaded to Instagram.
Lauren Strapagiel is Managing Editor for BuzzFeed News and is based in Toronto, Canada.
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Kassy Cho is a reporter for BuzzFeed News and is based in London.
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