Today Edmonton announced it has completely given up on the prospect of summer and the area around the new Rogers Place will be called "Ice District."
They were also very clear that it is Ice District. Not The Ice District. Ice District.
Anyway. The Ice District was officially announced at noon Monday, but a video showcasing what's to come leaked early.
In addition to a new home for the Edmonton Oilers, the 25-acre The Ice District is set to include a casino, movie theatre, community rink, luxury hotel and hip young people in hats.
"Welcome to a new era of entertainment, with a capital I."
The Ice District was named by Daryl Katz, a businessman who owns the Oilers and has been a controversial player in the new arena's development.
Naturally, people are making fun of The Ice District.
Rogers Place, the "anchor" of The Ice District, is set to be completed in fall of 2016.
Lauren Strapagiel is a reporter for BuzzFeed News and is based in Toronto, Canada.
Contact Lauren Strapagiel at email@example.com.
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