Earlier this month, Toronto bar El Furniture Warehouse found itself in trouble after posting an anti-trans image to Instagram.
The post was quickly deleted but screenshots circulated on social media.
Amid the backlash, Toronto Pride officially distanced itself from the bar as other called for a boycott. Get REAL, a non-profit group that educates students about LGBT discrimination, had been planning an event at the bar, but that was swiftly cancelled.
El Furniture Warehouse issued a public apology for the post, but even in that they used Jenner's former name.
While the story could have stopped there, something else happened instead.