The "Activist Mommy" blog says the company's name refers to a blasphemous expression "and most certainly not their love of the Lord and Savior Jesus Christ."
"This is immediately apparent by their logo, which features an SS style 'S.' popular among equally blasphemous and Satanic metal bands of the 70s and 80s, and an upside down cross."
This blog says Sweet Jesus "promotes Satanic antichrist imagery" and uses "occult imagery to sell its products."
"Sugary things should be an occasional treat. In large amounts, they’re bad for you," a post on LifeSiteNews, a Canadian anti-abortion website, states. "Blasphemy, of course, is always bad for you, leading both you and those around you to increasingly disrespect the Name and then the Person of Jesus Christ."