Say hello to the first mall Santa you wish would hurry down your chimney tonight.
This is Fashion Santa, a seasonal staple at Toronto's Yorkdale Mall.
While he does wear a festive red coat, it's from Ferragamo and probably cost more than your rent.
Fashion Santa's real name is Paul Mason, an experienced model who several years ago found out he was one crisp, white beard away from being the dreamiest Santa ever.
Unfortunately you can't sit on his lap and tell him how naughty you've been, but you can take a selfie for a good cause.
For every selfie tagged with #YorkdaleFashionSanta posted on social media, the mall with donate $1 to Sick Kids Hospital in Toronto, to a maximum of $10,000.