Jamie Oliver — celebrity chef, food revolution provacteur, charming Brit — has a pretty blunt message for Canada. He wants us to get our fingers out of our asses.
In a live video shared on Facebook, Oliver stood in front of the parliament buildings in London to celebrate the U.K.'s new tax on sugary drinks.
"This has been a big battle," he said. "This is about the single largest source in our kids’ diet in the U.K. being from sugary, sweet drinks."
The U.K.'s new budget included a surprise tax on sugary drink and, according to the BBC, consumers could see significant price increases on pop — up to 80% higher on a two-litre bottle of cola, for example.
"This is a bold, brave move from (finance minister George) Osborne, from the government," said Oliver. "This will send ripples around the world as far as how these weak, pathetic governments combat the rise in childhood obesity and diet-related disease."
In particular, he's hoping Canada is among the nations who take a cue from the U.K. and finally start taxing sugary drinks.
Listen to Oliver's full rant, celebration, and dramatic helmet removal below.
Lauren Strapagiel is a reporter for BuzzFeed News and is based in Toronto, Canada.
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