This is 31-year-old Colin Ross. Like so many others in Alberta, he was laid off from his job in the oil industry. But thanks to him, the fortunes of another down-on-their-luck Lethbridge resident have turned around.
Last Saturday he visited Whitbie's Fish & Chips for the first time. "I just came in and walked in the door and saw this old guy just sitting there in a chair," Ross told BuzzFeed Canada. "There wasn’t another soul in the place."
Ross ate some "spectacular" halibut and noticed the place was clean and well taken care of.
Ross, who has a background in marketing, offered to help McMillan out but he turned Ross down. "He just kind of sloughed me off and I hemmed and hawed about it and I thought, 'I’ll make a nice social media post for him.'"
And it blew up. The post has been shared more than 8,000 times and people are flocking to Whitbie's. On Tuesday, more than 400 visited, followed by 500 the next day.
Whitbie's is so busy now that there was a line out the door and filling the parking lot on Wednesday.
McMillan is now handling the biggest crowds he's had in seven years of business.