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GAYTMs Replace ATMs In Sidney - Rainbow Receipts And All.

In support of the Sidney Gay and Lesbian Mardi Gras, banking group ANZ turned 10 ATMs into GAYTMs by bedazzling and decking them out in themes such as 'Hello Sailor' and 'Unicorn Dream.'

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GAYTMs!

The ATM operator fees for non-ANZ cardholders from the 10 GAYTMs will go to the non-profit organization Twenty10 for the duration of the campaign.
social.anz.com / Via ifitshipitshere.blogspot.com

The ATM operator fees for non-ANZ cardholders from the 10 GAYTMs will go to the non-profit organization Twenty10 for the duration of the campaign.

Installing The GAYTMs

Ad agency Whybin\TBWA of Melbourne conceived of the idea for the bank chain, who has supported the Sydney Gay and Lesbian Mardi Gras as a sponsor and partner for the past 8 years.
Via ifitshipitshere.blogspot.com

Ad agency Whybin\TBWA of Melbourne conceived of the idea for the bank chain, who has supported the Sydney Gay and Lesbian Mardi Gras as a sponsor and partner for the past 8 years.

The GAYTMs even dispense Rainbow receipts

The Rainbow Receipts

The Rainbow receipts have the phrase 'cash out and proud' on the backside.
Via ifitshipitshere.blogspot.com

The Rainbow receipts have the phrase 'cash out and proud' on the backside.

The 'Hello Sailor' GAYTM

The 'Drag It Up' GAYTM

The 'Party People' GAYTM

The 'Denim Darling' GAYTM

The 'MO'TOWN' GAYTM

The 'Equal Love' GAYTM

The 'Pride' GAYTM

The 'Go Wild' GAYTM

The 'Pink Ink' GAYTM

The 'Unicorm Dream' GAYTM

Reaction to the GAYTMS

View this video on YouTube

social.anz.com / Via ifitshipitshere.blogspot.com

Welcome screens on the GAYTMs have various messages

'Happy Mardi Gras', 'Cash out and Proud' and 'Hello Gorgeous' are various screens on the ANZ GAYTMs that greet you
social.anz.com / Via ifitshipitshere.blogspot.com

'Happy Mardi Gras', 'Cash out and Proud' and 'Hello Gorgeous' are various screens on the ANZ GAYTMs that greet you

To learn more about this fun and supportive marketing effort, full creative credits and specific locations of the GAYTMs visit If It's Hip, It's Here

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