Women protested outside London's Jack the Ripper Museum on Saturday after it offered Halloween "selfies" with models of his victims and a man dressed as the Ripper.
"How about a picture with Jack in Mitre Square together with the body of Catherine Eddowes?" the museum's website boasted.
"If a woman was killed by a violent ex just last week it wouldn't be OK to take a picture with her," Su Fei Lu, a member of the feminist activist group, Fourth Wave, that arranged the protest, told BuzzFeed News.
"It's not OK to pose with the body of Catherine Eddowes just because she's a woman from the past. She's still a real woman, still a person."
Lu said the protest "gives us a chance to highlight the fact that domestic violence and violence against women is still an issue".
Women are constantly underrepresented in history - London needs a womens museum! Shut @RipperMuseum! #StuffTheRipper
The museum opened as an exploration of notorious murderer Jack the Ripper earlier this year, after initially being slated as somewhere that would explore the history of women in east London.
Instead it addresses the stories of a small selection of women in relation to Jack the Ripper, a man who killed them, and has as a result been heavily criticised for exploiting violence against women.
In response to founder Mark Palmer-Edgcumbe's decision to dress as the Ripper and pose for selfies with museum visitors, women outside posed for selfies with a blow-up doll that had a picture of his face pinned on to it.
Jack and his next victims? #halloweenlondon
"There was lots of piss-taking and chanting," cultural historian Fern Riddell, who consulted on the TV series Ripper Street and attended the protest, told BuzzFeed News.
"The few people that actually managed to get to the museum were booed and had 'shame on you' shouted at them."
Riddell said that they did not get a response to the protest from Palmer-Edgcumbe. "He put his head around the door once to speak to a policeman but he just seemed cross that they weren't stopping us."
She added that police were on hand but at no point needed to intervene with the protest.
Last month a spokesperson for the museum claimed that Jack the Ripper did not sexually assault his victims, and some have felt the Halloween celebrations were a further attempt to goad the public for reaction.
Close this so called museum down! #RipperSelfie
"They do say any publicity is good publicity," Riddell told us when asked if she thought they were playing for attention, but she felt that it seemed like they were doing themselves more harm than good.
"There weren't many people going in at all," she said. "They're offering ticketed entry now and nobody seemed to just turn up off the street.
"It's unbelievable the lengths they go to to promote themselves."
Crowds building @RipperMuseum #stufftheripper protest by @FourthWaveLFA lots of invites for MPE to 'come on down'
Lu agreed that the small museum wouldn't be receiving so much media attention without its controversial behaviour and the resulting protests, but, she said, "this isn't going to reflect well on them.
"If anything it will wake people up to the fact that the way they're exploiting women is wrong."
She added that "hardly anyone came in and out of the museum while we were there", and hoped that the negative publicity has meant that most people would be ashamed to be seen there.