When Vivienne Westwood designed T-shirts in support of junior doctors last month, the campaign's organiser, Lauren Gavaghan, called for medical staff to share their selfies wearing them.
And the doctors, they have delivered...
"I will support the NHS and all its staff to my dying breath," said a retired nurse from Cardiff who uploaded her picture to Facebook. "So many happy times working with brilliant people. We must keep this institute that is envied the world over."
The T-shirt was designed as a mark of solidarity with junior doctors opposing the government's proposed changes to their contracts.
A revised junior doctors contract was proposed by health secretary Jeremy Hunt earlier this year in order to promote a "seven-day NHS". The new contract would see "sociable working hours", for which junior doctors are paid a standard rate, change from 7am–7pm Monday–Friday to 7am–10pm Monday–Friday and 7am–7pm on Saturdays.
After doctors overwhelmingly objected to the changes, 98% of those balloted by the British Medical Association voted in favour of industrial action against the contract.
Strike action has been halted after Hunt agreed to reinstate talks with the BMA along with negotiating body ACAS, but in posting the pictures, junior doctors remain active in ensuring they get what they believe to be a fair deal.
Details of the outcome of the negotiations are expected in January, and if junior doctors are not happy with the deal that has been reached, they will be able to carry out the industrial action that had originally been planned for early December.
"Things for doctors will soon be hotting up again," Gavaghan told BuzzFeed News, calling upon more to share their selfies in support of junior doctors.
“This is a campaign to demonstrate support for both [junior doctors] and for our NHS,” Gavaghan said. “We have all been, are, or shall be, patients one day.”
Proceeds from the T-shirt, which costs £19, will be donated to medical charities.
Laura Silver is a reporter for BuzzFeed News and is based in London.
Contact Laura Silver at firstname.lastname@example.org.
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