Prince William has gone and done what many a follicly challenged man his age will eventually resign themselves to doing: He's shaved his head.
The 35-year-old duke, whose brother, Prince Harry, once joked that he has been losing his hair since the age of 12, has long resisted the full buzz cut, but during a visit to Evelina London Children's Hospital on Thursday, it appeared he had finally taken the plunge.
William used the services of the Richard Ward salon in Chelsea – where his wife Kate is known to be a regular – paying £180 for a home visit to Kensington Palace from Ward's deputy Joey Wheeler, according to the Sun.
A spokesperson for Richard Ward declined to comment on individual clients. The salon's website lists a men's cut and finish as costing between £45 and £125.
Nonetheless, a lot of people are baffled by the idea of spending almost 200 quid for a buzz cut...
...which many believe should cost a lot less.
In fact the going rate in south London appears to be closer to a tenner.
Or you can spend £15 and then continue to do it yourself for free.
Rather than using clippers, Wheeler is understood to use a scissor-and-comb technique to create a more downy finish on the close cut, where clippers would leave rough stubble. TL;DR: Them royals will splash cash on anything.
Laura Silver is a reporter for BuzzFeed News and is based in London.
Contact Laura Silver at email@example.com.
Got a confidential tip? Submit it here.