In a sea of smug "wellness" boasts, a carb-loving revolt is happening on Instagram with people hash-tagging pictures of themselves eating pizza, burgers and such with #GirlsLoveGluten.
This girl sees your #avotoast (on gluten-free rye, duh), and raises you, a sweet, sweet doughnut.
#GirlsWithGluten was started by an Instagram account of the same name and features submissions that use the hashtag as well as celebrities enjoying normal, hearty food.
There's a whole lot of people eating pizza.
Because who doesn't love pizza?
Gisele loves pizza. ❤️🍕
"Have your cake and eat it, too 🍰," the bio reads.
Thanks to the popularity of sites like Gwyneth Paltrow’s Goop, the concept of “wellness” has grown massively in recent years, but the movement is beginning to experience a backlash.
Journalist Hadley Freeman recently wrote in The Guardian that the pursuit of "wellness" was less about health, and more about "that crucial point on the Venn diagram between aspiration, self-love and slimness."
While the response to #GirlsWithGluten is mostly positive, there is an inevitable crossover with another popular Instagram account, YouDidNotEatThat.
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