The Canadian Centre for Gender and Sexual Diversity (CCGSD) has created a sweater from the hair of LGBT people in a campaign to stop use of the phrase "That's so gay".
Hand-knitted with hair donations from over a hundred people, #TheGaySweater is "the only thing that's OK to call so gay... because it's made from 100% gay hair," according to a campaign video.
The people behind the sweater hope to draw attention to negative use of the word "gay", highlighting why it is inappropriate.
"The idea for the sweater was born out of a desire to educate and encourage people to use 'gay' the right way," said CCGSD Director Jeremy Dias.
In a video about the sweater, knitter Amelia said "This is just such an extreme manifestation of the word that I think people will be forced to realise how silly they sound when they say it."