go to content

The Bolt Report Admonished By Media Authority Over Same-Sex Marriage Ad

Foxtel said the ad being aired without authorisation happened by mistake.

Posted on

The Australian Communications and Media Authority (ACMA) has called out Sky News for airing an ad for same-sex marriage which did not have the required authorisation.

View this video on YouTube

youtube.com

The breach occurred during an episode of The Bolt Report on February 13, 2017, and included a 30 second advertisement and a "ticker" ad looped across the bottom of the screen.

The Broadcasting Services Act states that a political ad must include the name of the person authorising it, their home or office location, and the name of every person who speaks in the commercial.

The ACMA investigated the matter after a complaint was submitted and found Foxtel, which airs Sky News, had breached the act.

The ad in question was released by The Equality Campaign earlier this year. It shows people in various professions, including a nurse and a lifesaver, asking the parliament to legislate same-sex marriage.

"We do our jobs," one participant said. "It's about time politicians did theirs."

In a submission to the ACMA investigation Foxtel said the required information was left out due to a mistake and miscommunication.

Foxtel also said "appropriate controls" had been put in place to stop it happening again, including no longer accepting ticker ad placements that consisted of "political matter".

It is the second political advertising breach to be highlighted by the ACMA this month.

Three weeks ago the telecommunications authority found an anti-abortion advertisement aired by Channel Ten constituted "political matter" and should have come with an authorisation.

Lane Sainty is a reporter for BuzzFeed News and is based in Sydney, Australia.

Contact Lane Sainty at lane.sainty@buzzfeed.com.

Got a confidential tip? Submit it here.