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    26 Highly-Rated Products You Probably Didn't Realise You Could Get From Amazon's Own Brands

    Including stuff for your home, kitchen, gym bag, and wardrobe – and they're all under £30!

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    Just like buying things from a supermarket's own brand, shopping from Amazon's own brands can help you save on items that are as good, if not better, than name-brand products. This roundup puts the spotlight on incredibly highly-rated, well-reviewed products including home decor, kitchen gadgets, fitness equipment, tech accessories, and even clothing, all at really affordable prices.

    1. These cotton washcloths that have over 8,000 reviews and a 4.7-star rating.

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    These little terry-loop towels are made from 100% cotton and come in a variety of colours. The material is soft enough to use on your face or for your baby's bathtime, yet durable enough to use for mopping up spills in the kitchen. Reviewers say they're highly absorbent, good quality, and great value for money.

    Price: £9.21 - £9.99 for a pack of 12, £12.99 - £18.99 for a pack of 24

    2. These reusable silicone baking cups that you can use with or without a muffin pan, which have over 7,000 reviews and a 4.8-star rating.

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    These little baking cups are ingenious because not only can you use them as an eco-friendly, reusable swap for standard paper liners, but you can also use them for baking without having to get out a whole muffin tray! It's much easier to pop the finished muffins or cupcakes out of the individual non-stick cups than it is to get them out of a silicone mould, and the cups are way easier to clean than a metal pan. They're made of high quality food-grade silicone that's oven-safe up to 260°C, freezer-safe, microwave-safe, and even dishwasher-safe.

    Price: £5.19 for a pack of 12, £5.99 for a pack of 24

    3. These packing cubes that will keep your suitcase super organised – they've got over 10,000 reviews and a 4.7-star rating!

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    These packing cubes are excellent for making sure everything in your suitcase has a place, from smaller items all the way up to your clothes, and will make unpacking at your destination a breeze. The mesh panel makes it easy to see what's inside at a glance, as well as keeping the contents well-ventilated. Reviewers say that they're lightweight but durable, and can even double as home wardrobe organisers!

    Price: £18.99 - £19.69 for pack of four mixed-size cubes

    4. This plush dressing gown that's so cosy you'll probably never want to take it off.

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    This luxuriously soft robe has a tie-waist, deep pockets, and a 4.7-star rating. It's made of easy-care polyester that's machine-washable up to 30°C, and reviewers say that it's even more lovely in person and looks far more expensive than it is. Available in four different colour/pattern combinations.

    Sizes: UK 8 - 16

    Price: £28.99

    5. This Roman-numeral clock that pulls double duty as an Instagram-ready wall decoration and a working timepiece.

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    This 30.5cm clock has a minimal, classic design, takes two AA batteries, and operates in blissful silence. Reviewers are very pleased by both its appearance and functionality, which have earned it a 4.7-star rating. The clock is available in brass, copper, and nickel finishes.

    Price: £17.72 - £18.87, depending on colour

    6. This braided nylon lightning-to-USB cable that has over 49,000 reviews and a 4.6-star rating.

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    If you have a tendency to go through standard charger cables, do yourself a favour and switch to one of these strong, long-lasting cables that are Apple MFi-certified to be compatible with your iPhone or iPad. The braided nylon creates a strong but flexible covering over the high-quality copper wires, and both ends are reinforced with rubber to withstand repeated plugging and unplugging. Reviewers are impressed by the durability of this cable and say it's the best one on the market for the price. The cable is available in two lengths, 0.9m and 1.8m, and in four colours.

    Price: £6.99 - £8.79, depending on length and colour

    7. This set of stainless steel mixing bowls that come with convenient matching lids.

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    The set has a 4.5-star rating and includes bowls in 1.41L, 2.83L, and 4.73L sizes, which nest inside each other for space-saving storage. Each bowl has a corresponding lid made of BPA-free plastic, so you can cover ingredients for later or easily pop your leftovers in the fridge without dishing them into a separate container. The bowls are lightweight, easy to clean, and dishwasher-safe apart from the lids, which should be washed by hand.

    Price: £21.39 for a set of three

    8. This fabric storage bin that's a classier alternative to chucking everything onto "the clothing chair" or the bottom of your wardrobe.

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    This soft-sided bin with a 4.6-star rating can be used as a laundry hamper or for easy-access storage. It's made of a cotton-blend canvas, coated on the inside with polypropylene to make it resistant to damp and stains, and has handles for carrying. It has a steel wire rim that helps it maintain its structure but it collapses down easily when it's not in use. Reviewers like the long, narrow shape for fitting into small spaces – but it looks nice enough that you can leave it out in the open.

    Price: £12.16 - £15.99, depending on colour

    9. These silicone baking mats are an easy-to-clean, reusable alternative to baking parchment that have over 8,000 reviews and a 4.6-star rating.

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    These flexible mats are made of food-grade silicone and are oven-safe up to 250°C. They make the perfect non-stick liner for your baking sheets, but you can also use them for rolling out dough on your worktop. Each mat measures approximately 30 x 40cm and is designed to fit a half-sheet pan. They're easy to wash by hand but they can also be washed in the top rack of your dishwasher.

    Price: £9.79 for a pack of two, £12.19 for a pack of three

    10. These versatile stretch cotton vests that are a must-have wardrobe basic.

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    The vests are made from 95% cotton and 5% elastane, so they've got both breathability and a bit of stretch. They offer a smooth silhouette and can be worn as pyjamas, as a base layer, or as an everyday top. Reviewers recommend going up a size if you prefer a less bodycon fit.

    Sizes: UK 8 - 20

    Price: £7.02 - £13.99 for a pack of two, depending on colour and size

    11. These jersey vests that provide a similar option in sizes XL and up.

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    These scoop-neck vests are made of a smooth, soft jersey fabric that strikes the right balance between form-fitting and flatteringly drapey. Reviewers were particularly happy with the length and the way the vests fit around the midsection.

    Sizes: XL - 7XL

    Price: £8.04 - £19.01 for a pack of two, depending on colour and size

    12. This stunning, sparkly 16-piece vegan makeup brush set.

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    These mermaid-inspired brushes have soft, synthetic-fibre bristles that are perfect for applying liquids, powders, and creams. The set includes foundation, concealer, powder, and highlighter brushes, three eyeshadow brushes, and an eyebrow spoolie. They come in a pretty gift box but let's face it, you'll probably want to keep them for yourself! The set has a 4.6-star rating, and reviewers are impressed by both the quality and value.

    Price: £16.67

    13. These sporty leggings that are both cute and super functional.

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    No matter whether you prefer a low or high impact workout, these high-waisted, ankle-length leggings with a 4.5-star rating have got you covered. Reviewers praise the fit and the quality of the stretch fabric. The wave print adds a fun accent, and the leggings are available in seven different colour combinations.

    Sizes: UK 8 - 18

    Price: £15.10 - £18, depending on colour and size

    14. If you're also in the market for a new gym towel, look no further than this quick-drying, antibacterial microfibre towel that has over 1,000 reviews and a 4.6-star rating.

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    This thin but extremely absorbent towel is made from microfibre that's been treated to prevent it from developing mould and mildew. The towel is available in six different sizes, ranging from hand towel to beach towel size, and in a variety of colours. Each one comes with its own ventilated, zippered case to keep other items in your gym or travel bag from getting wet. Reviewers love how quickly it dries and how light it is to pack.

    Price: £7.99 - £18.99, depending on size and colour

    15. This soft-sided pet carrier bag that has over 6,000 reviews and a 4.3-star rating.

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    This soft but sturdy carrier will help you keep your furry friend safe and secure while travelling, whether it's a short trip to the vet or a longer train or plane journey. The carrier features mesh panels on all four sides for ventilation, two sturdy loop handles, an adjustable shoulder strap, and a clip that attaches to your pet's collar or harness. In addition, it has a removable insert to provide a solid base and a removable, machine-washable fleece pad to keep your dog, cat, or large rabbit cosy. Unlike a hard plastic carrier, this bag collapses and folds up for flat storage. Make sure to check your pet's measurements and weight against the available sizes, and if in doubt, go up a size! The small size is intended for pets up to 3.6kg, the medium size for pets up to 7.3kg, and the large for pets up to 10kg.

    Price: £15.99 - £26.99, depending on size

    16. This digital kitchen scale that has over 8,000 reviews and a 4.6-star rating.

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    A kitchen scale is a pretty indispensable tool for home cooks and bakers. This one has an easy-to-read LCD display and a stainless steel measuring surface that's big enough to accommodate a larger mixing bowl but still compact enough that it won't be a pain to store. It runs on two AAA batteries, which are included.

    Price: £9.59

    17. This extra thick yoga mat will put a bit more padding between you and the hard floor while you get your vinyasa flow on.

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    Having the right soft-but-supportive surface makes a big difference whether you're doing yoga, stretches, crunches, or any other floor workout. Your joints (and your butt) will definitely thank you for picking this cushy 10mm-thick mat with a 4.6-star rating. The mat is tear-resistant and non-slip, and it's printed with alignment lines to help you position yourself correctly. In addition, it comes with a handy strap to keep the mat rolled up for storage or for carrying. Available in two colours.

    Price: £22.99

    18. This seamless mesh athletic top that'll keep you looking and feeling cool.

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    The fishnet mesh detailing on the sleeves and neckline sets this sleek, seamless top apart. It has a 4.5-star rating, and reviewers praise the fabric quality and the fit – it runs a little bit on the slim size, so order up a size if you prefer your activewear to be less tight-fitting. The top also has thumb holes on the cuffs that are perfect for keeping your hands a bit warmer if you want to wear it as a base layer on a run.

    Sizes: UK 10 - 16

    Price: £13.35 - £20.00, depending on colour and size

    19. This handy microfibre duster that makes cleaning just that little bit easier.

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    This handheld duster has a tapered design that really helps you get into all the little nooks and crannies. It comes with three interchangeable duster heads to tackle different cleaning jobs: a fluffy microfibre head for picking up fine dust particles, a ribbed head for larger debris, and a soft cloth for buffing away smudges and streaks. It has a 4.3-star rating, and reviewers say that the velcro attachment between the handle and the heads is sturdy, the duster heads are easy to hand-wash, and that overall it really gets the job done.

    Price: £6.49 for one, £14.99 for a pack of five

    20. This lightly-padded bra that gives you shape and support without underwires.

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    This wireless, moulded-cup bra combines the comfort of a bralet with the smooth silhouette of a classic T-shirt bra. It has adjustable straps and a two-clasp back closure, and it's machine-washable up to 30°C. Most reviewers within the size range find the bra comfortable and adequately supportive, although some customers say that the sizing runs slightly small. As with most bras, you may have to try more than one size to get your perfect fit. The bra comes in basic black and white, several shades of beige and brown that can serve as nudes for different skin tones, and even a few brighter colours – as a treat.

    Sizes: 32A - 38DD

    Price: £9.09 - £10.49, depending on colour and size

    21. This flowy scoop-neck T-shirt that's effortlessly chic.

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    Plus-size basics that are simple, flattering, and affordably-priced are surprisingly hard to come by, so these T-shirts are a real hidden gem. They have a 4.7-star rating, and reviewers love the fit and quality. Some customers found the sizing a bit generous but others like that it's a looser fit, so your mileage may vary. Available as a single shirt or in packs of two in a variety of easy-to-wear colours.

    Sizes: 1X - 7X

    Price: £11 - £17, depending on colour and quantity

    22. This foam roller that has over 8,000 reviews and a 4.6-star rating.

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    This 30cm-long, high-density foam roller has a smooth surface that makes it ideal as both a stabiliser during workouts and as a tool for relieving sore muscles. The roller is light and compact enough to take with you to the gym, and it's easy to wipe clean. Reviewers say that it's durable, good value, and just about perfect!

    Price: £8.39

    23. These eco-friendly reusable produce bags that have over 1,000 reviews and a 4.7-star rating.

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    These produce bags are not only way better for the environment than using plastic or even paper to bag up produce at the shops, but they're also amazing for storing your groceries at home. The breathable, BPA-free, food-safe polyester mesh allows ethylene gas to escape, keeping fruit and vegetables fresher in your fridge or pantry. Plus, each of the bags in the set has its weight written on a tag, which makes it really easy to tare the scale when you're buying things like rice, grains, and nuts by weight! The bags are also available in a cotton muslin material.

    Price: £7.99 - £16.99, depending on quantity and material

    24. This tension shower curtain rod that doesn't require any drilling, and has over 4,000 reviews and a 4.4-star rating.

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    This sturdy, spring-loaded tension rod comes in a range of adjustable sizes and different finishes to match your bathroom decor. It can even be used as a no-tools option for hanging a curtain in a doorway or across a window. Reviewers highly praise the quality and the easy installation.

    Price: £9.99 - £24.99, depending on colour and size

    25. This adjustable, ventilated laptop stand that has over 9,000 reviews and a 4.6-star rating.

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    If the fan on your laptop has started whirring so loudly that you're worried about it taking off, or if looking down at the screen is giving you neck and shoulder pain, then you might want to invest in this laptop stand. You can adjust it to whatever angle is most comfortable and it's designed to help prevent your laptop from overheating. The fine-gauge metal mesh panels on the platform redirect heat away from your laptop, and the stand's forward tilt allows for additional airflow. As a bonus, there's a six-slot cord organiser at the back, so you can easily keep track of the wires for your charger and other computer accessories.

    Price: £14.99

    26. This set of kitchen knives that comes with its own block and has over 2,000 reviews and a 4.6-star rating.

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    If you've been thinking about upgrading your dull, mismatched knives for a fully functional set, these ones are a real steel. These well-balanced knives have sharp, precision-honed blades and an ergonomic grip. The nine-piece set includes seven knives for different uses, as well as a sharpener and a rubber-wood knife block. The 18-piece set includes all of the above, plus a set of eight steak knives and a pair of kitchen shears. Reviewers praise both sets for the high quality and affordable price tag.

    Price: £23.80 for the nine-piece set, £24.27 for the 18-piece set