The Lexington Legends are the Kansas City Royals' Class A affiliate. But the Royals affiliation is only a little over a month old, so the team wanted to make a big splash in celebration. They decided to do that with a good old-fashioned identity overhaul.
Here's the Legends' mascot. His name is Big L. He has a luscious, daunting 'stache.
As part of a two-day fundraiser for the Boy Scouts of America, the mustachioed mascot rappelled down the 410-foot Lexington Financial Center while wearing the Legends' new uniforms.
This act inspired a tremendous quote from the Legends' graphic designer, Ty Cobb (seriously — he's named Ty Cobb.): "Big L's like Superman."
But the best part of all this — even better than the guy named Ty Cobb and a mascot repelling down a building — is that one of the team's new logos is a mustache.
A disembodied mustache, based on Big L's. A mustache. Just a mustache. The Legends will wear this hat during away games. They will never lose, because the other team will be laughing too hard to play properly.
Yes, that is a cardboard mustache and mustache art.
And yes, those are mustaches on sticks. (Stickstaches?)
I don't know about you, but I'm a Legends fan now.