On Tuesday, HollabackPHILLY launched their Anti-Street Harassment Transit Ad Campaign in conjunction with Feminist Public Works, an organization that promotes public awareness about the safety and well-being of women, as a part of International Anti-Street Harassment Week.
The campaign includes a series of ads that will be found in the interiors of subway cars, subway platforms, and bus shelters across the city. They are also featured on HollabackPHILLY's website with the hopes of spreading this conversation online and bringing the issue of street harassment to as many people's attention as possible.
"We were frustrated at how many people had no idea what we meant when we said 'street harassment' despite having knowledge of the behavior from either experiencing, perpetrating, or witnessing it," Rochelle Keyhan, the Director of Feminist Public Works and HollabackPHILLY, told BuzzFeed. "So, we decided to find a way to expand the conversation beyond our individual workshops to a broader, more accessible forum, like advertising."
There are ads that specifically discuss how bystanders can intervene during harassment and some that speak directly to LGBTQ communities' experiences with harassment.