How Technology Is Changing The Way Of Communication Among Investors
Communication is the major entity that gets big chunk of advantage with a change or improvement in technology. If businesses are to reap the benefits of it, they will have to ensure that they are staying ahead in the use of technology to ensure better communication.
Here, we can talk about the industry of real estate, which has been having a chronic drawback of staying behind in the use of technology. Many of the real estate professionals are unaware of the use of technology for better communication. Now we do not insist that everyone should ponder the use of EVERY feature, but there should be a trend of picking the appropriate ways to improve communication.
Having said that, there are a few methods you can work on to improve communication with the other people related to your real estate business.
Communication with sellers and buyers
Although the way of communication has been transformed, real estate investors still ignore the adaption of some new and effective ways to communicate with each other. For instance, many of the real estate investors still use their cell phones on frequent basis, especially in a scenario when we can integrate hangouts and Skype in our mobile devices. Another very easy way of shifting to multimedia messaging is to sign up for Whatsapp.
Coordinating with the vendors
You involve vendors when you are required to do a walkthrough of a property in order to analyze things. Now, things can happen any time and you can’t be sure if you would be able to show your availability at the time of commitment. At that time of urgency, you can use technology to compensate for your absence. For instance, if you are at a property for a walkthrough waiting for the vendor and then it turns out that vendor is out of city, you can use apps like Facetime to give the vendor complete details of the walkthrough.
Effective customer service
One of the huge benefits that can come by using technology in real estate is that you will be able to provide better customer service easily. For instance, I have been using PropertyWare for quite some time. This amazing software allows me to update revenue information more easily than spreadsheet. Calculation has been very easy and I am pretty much able to update the investors about business status almost instantly.
Effective digital marketing
Text and messaging still holds vital importance in the real estate marketing but these methods alone cannot make significant difference if we see the current scenario. Remember, we may not be at the competition with the people but we are definitely lagging behind the software and tools that people use to carry out their real estate dealings without involving real estate personnel in a proper way. So, it’s important for the real estate personnel to work no SEO and digital marketing because if you are not riding the Google’s ranks, you are definitely going to be ignored in the industry.