In 2008, Jenna Karvunidis become famous in parenting blog circles as the person who "invented" gender-reveal parties. Her daughter, who inspired the gender-reveal cake with pink icing inside, is now exploring nonbinary expressions of herself. Karvunidis said, "Who cares what gender the baby is? I did at the time because we didn't live in 2019 and didn't know what we know now — that assigning focus on gender at birth leaves out so much of their potential and talents that have nothing to do with what's between their legs."