Color: Under certain lights, I did feel like it had an orange tint. However, in natural lighting, like in the photo above, the tan looked pretty natural.
Coverage: This had good coverage with very minimal streaking. Even though the directions said to rinse, I did feel like it washed off a little too much of the tan. (After it's applied, it dries but is sticky to the touch. I was able to wear a robe while it dried, and I actually ended up leaving it on for three hours before I rinsed it off.)
Smell: It reminds me of a good-smelling shampoo. It definitely does not have that unpleasant, distinct smell that most fake tans have. BIG PLUS!
Days it lasted: The tan gradually got lighter, but I would say that around the fifth or sixth day, it was pretty much completely faded.
Price: $21.95 for a 4.9-ounce bottle on Amazon.