The latest entry into the printed face mask craze appears to be these Winnie The Pooh masks.
Upon initial inspection, it seems like a cute idea: an adorable bear face mask, how sweet.
However, Twitter users have discovered that, when worn, the mask creates a horrifying result.
Fortunately, the masks don't seem to be available outside Japan.
Rachael Krishna is a reporter for BuzzFeed News and is based in London.
Contact Rachael Krishna at firstname.lastname@example.org.
Got a confidential tip? Submit it here.