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A Beauty Company Is Claiming That You'll Only Succeed "By Being White"

People criticized the advertisement for a Thai skin whitener as racist. The company has since removed the video.

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Thai company Seoul Secrets recently released a controversial advert for a skin-whitening pill that shows a model with blackened skin.

The video for the product, called Snowz, begins with a model stating, "If I stop taking care of myself everything I have worked for, the whiteness I have invested in, may be lost", according to a translation of the video on The Guardian.


In response to the backlash the company has removed the video and released a statement saying that they didn't intend to "convey discriminatory or racist messages."

Rachael Krishna is a reporter for BuzzFeed News and is based in London.

Contact Rachael Krishna at

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