Pozuelo is a Costa Rican biscuit company.
At the moment it has a campaign called #CuandoHayAmorHayFamilia (When there is love there is family).
As part of this, the company have launched a campaign that shows varying depictions of what makes a family.
The advert shows an older couple with their dogs.
A mother and father with two children, but with a stay at home dad.
A same-sex couple.
And finally the father and son who narrate the advert are shown to be a single parent family.
The advert has sparked some controversy. An online petition has been created opposing the depiction of same sex couples as a "family".
However, Twitter users have been using the campaign's hashtag to express their support of the advert and various family units.
#CuandoHayAmorHayFamilia ❤️
Necesitamos más gerentes de marca que hagan visibles a las minorías en sus anuncios. #CuandoHayAmorHayFamilia
We need more brand managers that make minorities visible in their ads .
Tarde de galletas y partido en familia ⚪️🔵🔴 @tavogamboa #galletaspozuelo #siendofeliz #tradición #puroamor
Afternoon of cookies and soccer match with family.
#CuandoHayAmorHayFamilia Gracias #GalletasPozuelo por visibilizar los diferentes moldes de familia de nuestros país. https://t.co/agTTesrFnC
Thank you #GalletasPozuelo for making visible the different types of families in our country.
#CuandoHayAmorHayFamilia ¡Cómo les cuesta a algunas personas aceptarlo así!
How hard is it for some people to accept things like these.
@GalletasPozuelo gracias por su valentía! Somos muchos los que creemos que el amor es la base de una familia #CuandoHayAmorHayFamilia
Thank you for your courage! Many of us believe that love is the basis of a family.
Familias sin moldes e imposiciones dogmáticas. Aplaudir la valentia de Pozuelo que muestra la diversidad familiar https://t.co/o8f6mcwT55
Families without moulds and dogmatic impositions. Applaud the bravery of Pozuelo showing family diversity.
You can watch the full video here:
