Teens are sharing videos of themselves transforming from ''ugly" to "beautiful" as part of the #DontJudgeChallenge.
The videos start with people showing what they deem as “ugly” features, including thick eyebrows, missing teeth, and acne.
Participants of the challenge then "transform" into their “beautiful” selves.
However, the trend has received criticism from many people online.
Critics of the videos feel that instead of empowering young people, they actual mock those with "ugly" features.
One critic, Twitter user @abigaildxwns, said of the challenge, "you're just making yourself look more attractive just to show you're attractive."
Others criticized its premise.
Social media users are reacting against the challenge, posting videos that end with their makeup-free faces.
In reliation to the challenge, some users have started sharing photos of their "imperfections" with the hashtag #BeautyInAllChallenge.
Rachael Krishna is a reporter for BuzzFeed News and is based in London.
Contact Rachael Krishna at email@example.com.
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