So Fortnite is a survival video game in which you rebuild a homeland and defend it from monsters. You can play as a range of characters, including one called "Tank Penny."
At some point following the release of the game, someone edited a photo of Tank to "un-tumblrize" her - make her skinny, whiter, and fit conventional ideas of western attractiveness.
Last week, Twitter user @incantatricks shared the photo.
imagine thinking that a character who actually looks realistic is “Tumblrized”
@incantatricks told BuzzFeed that a friend found the image on an alt-right blog that they couldn't recall.
The image quickly spread across social media. First people got mad.
Then, the memes started.
@milonssecretcat @incantatricks
People started by using examples of changes made to popular culture characters.
Bring back my beloved childhood SJW thicc pikachu
@milonssecretcat @incantatricks I hate myself for making this
Damn the SJWs for Tumblrizing furries
But it quickly got weird.
@incantatricks