A Farm Museum Started Tweeting About Memes And People Couldn't Believe It
"Look at this absolute unit."
The Museum of English Rural Life is a museum and archive in Reading, England, devoted to documenting the history of the English countryside and farming.
Usually, its Twitter is pretty chill – just nice museum- orientated kind of tweets.
But last week, the account started posting a number of tweets that show an odd amount of knowledge about memes.
And they just kept going.
People loved it.
Maybe a bit too much.
So then they started rating farmyard animals.
The person behind the tweets, 27-year-old Adam Koszary, a digital project manager, told BuzzFeed News that the tweets were part of a new strategy for the museum and that he was a fan of memes generally.
"It's something we've planned for a while, and we just put it into action."