In October 2015, engineer and student Lauri Vuohensilta began uploading videos of himself crushing objects with his hydraulic press to YouTube.
At first, Vuohensilta's videos received little attention.
However after a number were shared on Reddit in mid-March, his Hydraulic Press Channel gained almost 50,000 subscribers in a day, with each video receiving millions of views.
The channel's surge in popularity inspired the creator to make more videos, including one pitting a blender against the press.
So far Vuohensilta, 29, has destroyed a hockey puck, a mobile phone, and a collection of Easter treats.
Speaking to BuzzFeed News, Vuohensilta, from Finland, said he started the channel after his wife noted that there were a lot of popular YouTube channels showing people destroying stuff.
"We thought that we must do something similar and I happened to have that huge press laying around my shop," he said. "I think that people are fascinated by the power of the press and amused by me and my wife's reactions."
Vuohensilta says at the end of each video that he takes suggestions for what to press next, just in case you have any ideas...