Late Thursday night Billboard posted this tweet, which users believe was sexualizing North West. Twitter: @billboard The story was actually about the 2-year-old talking back to the paparazzi, but many felt like the tweet alluded to her mother's sex tape. billboard.com After a few hours, Billboard deleted the tweet. But many social media users are still expressing their anger at what they feel was a "clickbait" tweet. Drew Emmick @drewmellow This tweet/pic are reprehensible @billboard. Stop exploiting children for clicks. https://t.co/jozZbfBMD5 11:59 AM - 30 Oct 2015 Reply Retweet Favorite anna pesky witch @annaleszkie wtf is this sexist racist bullshit from @billboard?? sexualising a toddler for clickbait?? so low. 12:15 PM - 30 Oct 2015 Reply Retweet Favorite did a retweet @meaganewaller using a toddler, especially a young girl of color, in your creepy clickbait to line your pockets? @billboard unplug your servers forever. 12:14 PM - 30 Oct 2015 Reply Retweet Favorite Others are arguing that the tweet is specifically racially targeted. Trudy @thetrudz It's not only @billboard. Some of you fetishize young mixed race/Black girls; make creepy collages comparing which one "looks the best." 12:28 PM - 30 Oct 2015 Reply Retweet Favorite But most are upset with the sexualization of North, especially in the context of the media's treatment of her mother. Stef @Kahduna @billboard delete this immediately this is a child licking a lollipop and youre comparing it to the adult consenting sex life of her mum 12:04 PM - 30 Oct 2015 Reply Retweet Favorite moost @Hoereem Ur disgusting. R u actually trying to sexualise a CHILD? https://t.co/19UPSHAJRD 12:15 PM - 30 Oct 2015 Reply Retweet Favorite Ignant Ben @carterjagz She's just a kid fam, delete this RT “@billboard: The apple doesn't fall far from the tree. https://t.co/xb9d1rsHSi https://t.co/5k0DIgXDMQ” 12:25 PM - 30 Oct 2015 Reply Retweet Favorite Dr. Cornrow West @jazzmen_k .@billboard You. 12:08 PM - 30 Oct 2015 Reply Retweet Favorite BuzzFeed News has reached out to Billboard for comment.