The hashtag #TheHabibatiTag was started by Twitter user @saradmahmoud and friends.
"Habibati" is a term of endearment among Arabic-speaking women.
People from the Middle East, North Africa, and Arab countries started using the tag to show that beauty is not limited to Western standards.
Speaking to BBC News, Mahmoud said "the only representation we get as Middle Easterners and North Africans in the media is when an act of hate or terror occurs."
"Growing up I never saw a woman who looked like me on TV," she said. "And because of that, I felt like I wasn't beautiful."
BuzzFeed News has reached out to Mahmoud for comment.
Rachael Krishna is a reporter for BuzzFeed News and is based in London.
Contact Rachael Krishna at firstname.lastname@example.org.
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