On Sunday, Madison, a 17-year-old from Texas also known as Tumblr user wilsonhiggsbury, posted a photo of herself wearing a T-shirt to her page.
In case you can't see, printed on the shirt is the entire script to Bee Movie, the 2007 movie that involves an anthropomorphic bee who falls in love with a human woman. It has its own Tumblr fandom, which you can read more about here.
You can make out the first two lines of the script in the photo below.
Madison, who asked that only her first name be used, told BuzzFeed News that Bee Movie has been part of a long-running joke among her friends.
"My friends and I, along with the rest of the internet, have been joking about it ever since the movie came out. It became customary to send the entire Bee Movie as a text or reply because it takes up so much space and is completely pointless to read," she said. "One year, my friend Jenna signed my yearbook with as much of the script as she could fit; another, Cassady received the Bee Movie on DVD as a gift and forced all of her friends to suffer through it on principle."
Madison told BuzzFeed News that she did not make the shirt, but it was a gift to her given by a friend. The shirts are available here.
Madison said that an overwhelming number of people have expressed interest in and support of what she thought was a niche joke.
"After snapping a selfie and posting it online without a second thought, I checked the activity an hour later to find the pictures had gained more steam more quickly than anything else I'd ever posted. Within 24 hours, that post had reached 100,000 notes. The very next day, people I'd never met before at my school came up to me to ask about it. I have no idea why something so silly blew up the way it did, but I guess that's obscure internet memes for you!"
A previous version of this post stated that Tumblr User skellydun made the T-shirt. They have now stated via their Tumblr that they did not make the T-shirt.