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JJ Abrams Is Co-Writing A Book

And in true Abrams style, the first 'clue' to unravel the mystery of S. was handed out at last week's BookExpo America

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"At the core of this multilayered literary puzzle of love and adventure is a book of mysterious provenance. In the margins, another tale unfolds—through the hand-scribbled notes, questions, and confrontations of two readers. Between the pages, online, and in the real world, you'll find evidence of their interaction, ephemera that bring this tale vividly to life," says the publisher Mulholland Books.

The first of 22 clues was a postcard from Brazil.

What do you guys think? Does S. pique your interest?

Or do you think it'll be missing a few key elements?