On Tuesday's Inside Amy Schumer, the comedian debuted a One Direction-inspired sketch, "Girl You Don't Need Makeup."
In the sketch, a handsome boy band assures Amy she doesn't need to wear makeup to look good.
Obviously there's a dance routine.
However, when Amy reveals her makeup-free face, the boys are pretty shocked.
And they quickly change their tune.
Since the sketch aired, women have taken to social media to proudly display their beautiful, makeup free faces.
@amyschumer #InsideAmy #girlyoudontneedmakeup brushing hair is over rated as well
Women, young and old, are rocking their natural look.
my 92yr old grandmother & i in rural Vietnam <3 fuq Western beauty standards #girlyoudontneedmakeup @amyschumer
And why shouldn't they? They look amazing.
#girlyoudontneedmakeup @amyschumer my beautiful mom and i!
Clearly, the sketch is having a powerful impact.
@amyschumer Me and my 92 yrs young Grandma, out on the town. #girlyoudontneedmakeup
These ladies are proudly wiping it off.
#girlyoudontneedmakeup because there are more important things to do with your time. @amyschumer
And Amy thinks they're perfect the way they are.
@amyschumer #girlyoudontneedmakeup #orafilter #justafreehaircutfrommom
But there's also nothing wrong with wearing makeup... either way! :)
Because it's your choice whether you wear makeup or not... not a boy band's.
@amyschumer #girlyoudontneedmakeup & neither do we! My mom is always beautiful! #loveyoumama