1. Executive Summary
This is a comprehensive summary of everything that you cover throughout the rest of your business plan. It should be thorough and well-written. Especially if you’re seeking investors, some may never read beyond the executive summary. For best results, write the rest of your plan first. Then return to the executive summary afterward.
2. Company Overview
This explains who you are and what you bring to the table. Provide your vision, mission, and business objectives. Include what you’re selling, who your target market is, and how you’re going to reach them.
3. Competitive Environment
Know what you’re getting into. Demonstrate that you understand what’s happening in the market by researching the competitive landscape. Explain why the opportunity is strong, and how you’ll stand out from the crowd.
4. Business Model and Resources
Here, talk about the nuts and bolts of production and delivery. What kinds of employees will you seek to attract? Who are your suppliers? How will you deliver on your marketing promises?
5. Action Plan
Include a section that describes the next steps in your business development. What are you going to do and how to make your plan a reality?
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