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"That’s The Gag" Is The Best “New” Phrase You Might Not Know

Unless you’re a black queer person…or Keke Palmer.

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Behold the perfection that is the actor, singer, and dancer Keke Palmer.

Instagram: @kekepalmer

Besides serenading, dancing up a storm, and just giving overall life...

Instagram: @kekepalmer

...she’s also made mainstream an EPIC meme known as #thatsthegag.

Here she is explaining it to Seth Meyers.

Instagram: @kekepalmer / Via NBC

But in fact, the phrase "that's the gag" dates alllll the way back decades ago in black gay culture.

Paris Is Burning / Art Matters Inc.

The phrase didn’t begin with Keke, though. It finds its roots in black gay culture, and gagging is as old as (black gay) time.


Keke has most recently started using the phrase on Snapchat/Instagram for everyday situations like this:

It's a phrase that applies to lots of situations, like when people doubt your resume:

Instagram: @kekepalmer

When your ex leaves you for someone else:

Instagram: @kekepalmer

When you're the perfect girl, but you're afraid of commitment:

Instagram: @kekepalmer

When your boyfriend has plans...but you thought otherwise:

Instagram: @thegagis


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