"I wanted this album to have more of a coherent feel," frontman Ian Parton told BuzzFeed Music in an email, and singled out "What D'You Say?" as the best representation of the record's "sun-damaged" sound.
Parton also explained how video director Michael Robinson captured the song's "lens-flare-y, crashing waves feel" by double-exposing Super 8 film.
As for all the pink? Parton had a simple explanation: "I often think in colours and for some reason I keep imagining pink with this song."
Watch the dreamy video for "What D'You Say?" in full now!