Too many business owners way a long time to update their websites because they don't actually visit it on a daily basis. The reality is that on any given day, at any given moment, a customer can make a split decision to call or not to call.
Maintaining and updating a website is essential whenever there is something that is worth updating.
One less customer is money left on the table. Money that could probably easily have been yours if information that customers found about your business was accurate and relevant.
Content updates make sense, but you might also wonder "is your site secure?". Although it is irreversible and true for any website that any business owner should remember, it is the threat of malware that only a constant update can prevent. For example, if your website is running on Wordpress, any plugin that is not up to date should be updated immediately. Similarly, it's worth looking at new software and programs that could replace more dated software on the website to stay in tune with the times. Staying on top and constantly keeping sites updated and threat free can be a huge challenge for any website owner. Additionally, it is crucial for proper marketing to keep sites updated and always have something new to offer customers. Search engines are happy if websites offer something new from time to time because they keep sites above the list and make sure that customers always get what they want.
• Maintenance for interesting reads: maintaining a website and creating an interesting look or adding mandatory reading materials that increase readability, which in turn affects the number of viewers. It always ensures that you have the relevant information that holds it in line with current trends.
• Make a better impression: websites have the date of the "last update" that gives a good impression to viewers and customers. An addition to the latest technologies or beauty trends with well-studied inputs can really make a difference. Outdated information on a website can seriously damage the reputation and return customers who are always looking for new people and updated information.
• Updating your own content: If your site was built using a content management system, you can update your own content. But if this is not the case, hiring the services of a web maintenance agency can be a good idea. It offers you expertise and helps take advantage of strength, as it is likely that it allows you to do the job while someone takes care of your site.
• What to update: the maintenance of the website consists in updating the information present on the site. Blogs need to be updated with new ones all the time as this helps to strengthen credibility and presence in the search engines.
The news section of a website informs people about all information in an organization, including the number of employees, and so on. The Home page contains links to all changes made on the website and directs viewers to the same. The "About" page is like a virtual business card and includes dates about when and how the organization came about and additional information about members of its team. If it is not always up to date, customers may assume that a business is no longer active or hasn't been relevant for years. The "Products and services" section is also important as it helps increase the number of customers and traffic. "Testimonials and Case Studies" increase the credibility of a website and should be updated accordingly.
Mobolo provides website design and maintenance to small and medium-sized businesses in Ottawa for an affordable monthly.