Skip To Content

    29 Beauty Products That BuzzFeed Writers Can’t Stop Talking About

    Because they're great, OK?

    1. This tube of strawberry-scented balm that's made with lanolin to nourish and repair your dry skin. You can use it on your lips, nails, feet, and anywhere else where your skin could use a little extra TLC.

    Natalie Brown / BuzzFeed

    "It actually softened and hydrated my lips the VERY first time I applied it — and with regular use, has left them soft and crack-free and actually kept them that way!! Even. After. It. Wears. Off!! It is kinda goopy and sticky to apply — a little goes a *very long* way — and usually wears off in a couple of hours thanks to my lip-licking. I'm left with soft, peel-free lips that don't hurt when I smile! —Natalie Brown

    Check out BuzzFeed's full review of the 101 Ointment Multi-Balm.

    Get it from Sephora Canada for $19.

    2. This hair mask that'll restore your hair to its former glory, if it's been a while since you washed it. It'll help soften, tame, and moisturize your locks with a blend of coconut oil, shea butter, linseed, and argan oil.

    A person with wavy and shiny hair holding a hair mask container
    Maitland Quitmeyer / BuzzFeed

    "I have frizzy, super coarse curls that I *also* get heavily balayaged, so my hair is basically like 'lol, good luck Mait' at all times. I have never ever had such results blowing out my own hair. Idk if I've *ever* seen my hair so shiny. Look at how it catches the light! I could not stop touching my hair. It looked healthier, felt healthier, and styled surprisingly easily." —Maitland Quitmeyer

    Check out BuzzFeed's full review of the Coco & Eve Like a Virgin Hair Masque (#1 on the list).

    Get it from Amazon Canada for $64.90.

    3. This jar of rich gel cream that’s packed with hyaluronic acid to give your dry skin the hydration it needs. It’s an oil-free formula, making it a great moisturizer for all skin types.

    @neutrogena / Via instagram.com, Kayla Suazo / BuzzFeed

    "I typically get dry patches of skin on my forehead and nose year-round, but if I am diligent about applying this gel-cream, they go away rather quickly. It also makes my face look bright and glow-y, and I feel radiant on the days when I'm secretly dead-exhausted. And because I tend to deal with dry skin throughout the entire year — even in the summer — I plan to keep this in my regimen." —Kayla Suazo

    Check out BuzzFeed's full review of the Neutrogena Hydro Boost Moisturizer.

    Get it from Amazon Canada for $17.97.

    4. A cult-favourite foaming face mask that'll make your skin tingle, but in a good way. The clay will give your pores a deep clean and leave behind so much foam, it'll make for some hilarious selfies.

    Sarah Rohoman/BuzzFeed

    "I'm not going to lie, it does kind of make you want to itch your face, but if you can last for five minutes, it's worth the result. My skin felt tauter and squeaky clean, which is impressive because my face was an oily catastrophe. I have sensitive skin, so I worried this might irritate it, but my face totally loves this foaming mask. As with everything you put on your face, make sure you spot test it first!" —Sarah Rohoman

    Check out BuzzFeed's full review of the Elizavecca Milky Piggy Carbonated Bubble Clay Mask (#2 on the list).

    Get it from Amazon Canada for $13.99.

    5. These face brushes that'll gently, but effectively cleanse your skin. The soft bristles will help remove dead skin, without irritating your face. And it has a little handle on the back that'll make it easy to hold it when it's wet.

    Victoria Kuglin/BuzzFeed

    "The bristles are super delicate, which means I don't feel like I'm sloughing my face with steel wool every night. There's also a small section of silicone nodes that are great at massaging away stubborn makeup. I've also noticed that I only need about half as much product as I'd normally use to clean my face — a true blessing for anyone who enjoys saving a bit of money each month." —Victoria Kuglin

    Check out BuzzFeed's full review of the Baby Bath Silicone Brush (#8 on the list).

    Get a two-pack from Amazon Canada for $13.99.

    6. This bottle of cuticle remover that'll make your nails and the skin around them smoother, softer, and more hydrated. It's a gel-based formula that washes away with warm water, so you won't need to use tools like a cuticle clipper.

    A before image of a person's nails looking dry, overgrown cuticles, and an after image of their nails looking hydrated and healthy
    Valeza Bakolli/BuzzFeed

    "The non-sticky formula didn't hurt or sting at all – it actually had quite a nice cooling effect! Not only did it remove my cuticles, but it also cleaned up the excess skin around the edges of my nails that can sometimes make my nail polish go on bumpy – truly a multipurpose hero if ever I saw one!" —Valeza Bakolli

    Check out BuzzFeed's full review of the Sally Hansen Instant Cuticle Remover.

    Get it from Amazon Canada for $7.97.

    7. This hair protein treatment packed with collagen and ceramide that'll help soften, tame, and moisturize your locks in five minutes. Apply it after you've washed your hair with shampoo and leave it for up to 20 minutes. Reviewers with dyed hair say it repaired the damage left behind from bleaching.

    Bek O' Connell/BuzzFeed

    "After just two uses, I’m ready to call this the miracle product I’ve been searching for. You wash your hair, and then apply the treatment to your hair and let sit for 5–15 minutes. After rinsing this out, I can feel a noticeable difference right away. My hair, once unruly and dry, now feels like silk. I can’t stop touching it; it feels like I stole someone else’s hair." —Bek O' Connell

    Check out BuzzFeed's full review of the Elizavecca Collagen Coating Hair Protein Treatment (#1 on the list).

    Get it from Amazon Canada for $14.57.

    8. This tube of lip balm that'll react to the PH level of your skin and tint your kissers a unique shade of peachy pink. And it's still really hydrating thanks to vitamin E, shea butter, and sunflower oil.

    BuzzFeed's Crystal Ro showing the before/after using the lipstick. The after pic shows pinker, more hydrated lips.
    Crystal Ro / BuzzFeed

    "I legitimately thought it was just a lip balm — mostly because the yellow looked…waxy? When applied, the color turns out a pretty, shimmery, pink. It’s not too thick, in fact it's quite sheer, so it could easily be worn as an everyday lipstick. However, if you apply a few coats it definitely gets stronger, so if that’s more your ~look~ I say go for it!" —Crystal Ro

    Check out BuzzFeed's full review of the Lipstick Queen balm (#26 on the list).

    Get it from SkinStore for $37.75.

    9. These super-tiny beauty spatulas that'll help you get every last drop of your beauty products out of the bottle. The flexible silicone head and long, narrow handle can fit into your favourite makeup and skincare bottles. And when the containers are cleaned out, they're in the perfect condition to be recycled.

    Kaysey Davis/BuzzFeed

    The regular spatula is great for medium to large sized bottles like lotion, shampoo, or conditioner and the mini spatula is perfect for makeup bottles. I figure after using these spatulas for a few months, I've probably saved more than a few loonies and toonies on makeup and skincare. Plus, it's super satisfying to see how much product comes out. I knew there was more in there!

    Get a two-pack from Amazon Canada for $9.14+. Available in two colours.

    10. This hydrating sheet mask that's packed with essential oils to reenergize your dull and tired skin. One mask is equal to half a bottle of serum and it's incredibly gentle, so it can be used on almost all skin types.

    @garniercan / Via instagram.com, Kaysey Davis/BuzzFeed

    The mask contains hyaluronic acid, which is an impressive molecule that can hold 1,000 times its weight in water.

    Even after I remove the mask, there is so much product left on my skin and in the package that I use it the excess serum on my neck. I can immediately see brighter, smoother, and more hydrated skin after just 15 minutes on my face. I use them a couple times a week before I go to bed, so I wake up with my skin at its best.

    Get it from Amazon Canada for for $2.98+. Available in six scents and a pack of six.

    11. This ultra-soft facecloth that’ll remove all your makeup with water — just water! It works gently to remove makeup, dirt, and excess oil from your face, and can be washed easily by hand or in the washing machine when it gets dirty.

    @makeuperaser / Via instagram.com, Taylor Miller/BuzzFeed

    "It’s great for people with sensitive skin or easily irritated eyes. You can remove your eye makeup without getting any oils or gels in your peepers. Seriously. One, two, three swipes across your mug and the job is done! No more cotton pads, no more last-minute CVS runs, no more makeup wipes that dry out a week after you buy them!" —Jennifer Tonti

    Check out BuzzFeed's full review of the Original Makeup Eraser.

    Get it from Amazon Canada for $24.96. Also available at Sephora Canada.

    12. These hand masks that'll return some much-needed moisture to your dry skin. They're lined with a coconut-infused serum that'll soften and hydrate your skin, and they use your natural body heat to create warmth, so the oils penetrate deep into your dermis.

    A person wearing a large glove on their hand
    Kaysey Davis/BuzzFeed

    My hands have been really dry lately, so I decided to treat myself to a hand mask. The gloves feel a little cold at first, but the sticker tabs at the wrists help seal the ends. And once they’re sealed, the heat from your hands make the mask super warm and help the serum sink deeper into your skin. I left them on for about 15 minutes and my hands were so soft afterward.

    Get it from SkinStore for $14.30.

    13. This bottle of alcohol-free toner by Kiehl's that'll help prep your skin before you apply your moisturizer. If you have dry, sensitive skin, it'll help soothe redness and irritation with a healthy dose of calm and refreshing cucumber extract.

    Bek O'Connell

    "I have pretty finicky skin so I've been on the hunt for a toner for a while. After some trial and error, I found a toner so mild, even my dry and very sensitive skin likes it. It leaves my face feeling refreshed and soothed. I like to put this in a glass spray bottle and give my face a spritz after washing it in the morning and at night. If you have dry, sensitive skin and need a good toner, this is a great option!" —Bek O'Connell

    Check out BuzzFeed's full review of the Kiehl's Cucumber Herbal Alcohol-Free Toner (#21 on the list).

    Get it from Kiehl's Canada for $25.

    14. This tube of heavy-duty hand cream that'll work just as hard as you do. It'll create a protective barrier that'll seal in moisture to help heal and repair dry, cracked skin.

    A after image of someone's hand with smooth hydrated skin and a before image of their hand without cream looking dry
    Jasmin Nahar / BuzzFeed

    "For the last decade or so I've suffered with dry, cracked hands that bleed of their own accord. Using this regularly has stopped my hands from getting as bad as they were before, and its moisturising effects last for quite a while so there's no need to keep slathering more on. The consistency is more firm than a regular lotion, and once applied it sinks into the skin quickly without feeling greasy." —Jasmin Nahar

    Check out BuzzFeed's full review of O'Keeffe's Working Hands cream (#12 on the list).

    Get it from Amazon Canada for $12.99.

    15. This super-matte liquid lipstick that you won't have to reapply through the day. Seriously, the pigment is so rich, you're going to need an oil-based makeup remover to get it off. And there are a ton of eye-catching shades that you'll be able to match your lippie to the rest of your makeup look or outfit.

    @maybelline / Via instagram.com, Jennifer Tonti/BuzzFeed / Via buzzfeed.com

    "This is the first liquid lip I actually swear by and it does none of those annoying things! You really don't need a lot. One thin layer dries down in about a minute. Throughout the day it remains smooth and pigmented. It doesn't crack or peel either! Plus it comes in the cutest colors for every season!" –Jennifer Tonti

    Check out BuzzFeed's full review of the Maybelline SuperStay Matte Ink Liquid Lipstick (#1 on the list).

    Get it from Amazon Canada for $9.96+. Available in 34 shades.

    16. This face mask that'll sink into your skin, leaving it look plump, hydrated, and glowy as heck. It absorbs very quickly, so you can use it right before you go to bed, without worrying about it rubbing off on your pillow.

    A person holding two tubes of moisturizer
    AnaMaria Glavan

    "Winter wreaks havoc on my skin, and I really struggle to keep it feeling moisturized. Until now. My skin hasn’t felt dry in months, the smell is absolutely lovely, and it gives my complexion a dewy glow. I also love that I can use it as an eye cream/mask. Is this pricey? Yes. But skincare is an investment, and this is definitely something to have in your product arsenal." —AnaMaria Glavan

    Check out BuzzFeed's full review of the Summer Fridays Jet Lag Mask (#7 on the list).

    Get it from Sephora Canada for $34+. Available in three sizes.

    17. This bottle of Aveeno moisturizer that's packed with SPF to protect it from harmful UV rays. It’s an oil-free formula that won't clog your pores and it's suitable for all skin types, especially for anyone looking for a lightweight, daily moisturizer.

    Victoria Kuglin/BuzzFeed

    "I started using this moisturizer in my teens, when my skin would freak out at the drop of a hat. It smells great and absorbs right into the skin, so you're never left with a greasy or tacky feeling on your face. Even though I sometimes change up my moisturizer, I inevitably come back to this one, and within a week, my skin always (ALWAYS) looks good enough that I feel confident going makeup free." —Victoria Kuglin

    Check out BuzzFeed's full review of the Aveeno Positively Radiant Daily Cream (#11 on the list).

    Get it from Amazon Canada for $17.47.

    18. This fragrant pillow spray that'll send you off to dream land with a soothing blend of lavender, vetiver, and wild chamomile. The essentials oils will help relax your body and mind, so you can get your beauty sleep.

    A person holding a bottle of pillow spray
    Sarah Rohoman/BuzzFeed

    "I’ve tried different vitamins, supplements, and behaviour and routine changes, but the one thing that’s really helped me fall asleep more quickly and with less anxiety is this Deep Sleep pillow spray. I'm very much into aromatherapy, and I've found that by pairing the scent with my nighttime routine, it signalled to my brain that it was time to start winding down for the night." —Sarah Rohoman

    Check out BuzzFeed's full review of This Works Deep Sleep Pillow Spray (#2 on the list).

    Get it from Sephora Canada for $34. Also available at SkinStore.

    19. This Pat McGrath Labs eyeshadow palette that's filled with a mix of matte and shimmery shades you'll actually use. You won't need a lot of product to get the bold eye makeup look you're going for, because these shades are incredibly pigmented.

    A person wearing bright and shimmery eyeshadow and an image of the eyeshadow palette they used
    Essence Gant/BuzzFeed

    "The payoff is actually bonkers, in a good way, and there are ten shades in matte and shimmer formulas. In the pic above, I'm only wearing one very light-handed application of the shades Elite Flame and Bronze Blaze, so you can only imagine if you were to really build on the shadow. And because it is so pigmented, a little goes a very long way and the palette lasts forever." —Essence Gant

    Check out BuzzFeed's full review of the Pat McGrath Mothership V Eyeshadow Palette - Bronze Seduction (#3 on the list).

    Get it from Sephora Canada for $170.

    20. This eco-friendly cleansing shampoo that'll wash all your makeup brushes, applicators, and sponges, because it's been a while, TBH. It's free of fragrance and petroleum-based ingredients, so it won't leave your skin irritated.

    Amazon / Via amazon.ca, BuzzFeed / Heather Braga

    "I could not believe how much residue came off my brushes in just one cleaning. You only need to use a little dab of the shampoo, so one bottle will definitely last a long time. A silicone pad made it super easy to thoroughly lather the brushes without leaving my bathroom sink in shambles. My brushes look brand new!" —Heather Braga

    Check out BuzzFeed's full review of the EcoTools Makeup Brush Cleansing Shampoo (#16 on the list).

    Get it from Amazon Canada for $18.72.

    21. This tube of Maybelline concealer with a spongy applicator, so you can apply and blend your makeup in one go. It's made with goji berry extract and haloxyl that'll banish puffiness, reduce the look of fine lines, and get rid of dark circles.

    @maybelline / Via instagram.com, Kayla Suazo / BuzzFeed

    Reviewers say it's lightweight, creamy, and blends really well.

    "It blends incredibly well with every foundation I wear (not at the same time, LOL) — and I have a lot of foundations. When I am done with my entire routine, my eyes look lighter and brighter, but not in a way that’s totally obvious — even when photos are taken and the flash is on. Basically what I am saying here is this is a staple beauty product that, IMHO, deserves a place in every makeup bag!" —Kayla Suazo

    Check out a BuzzFeeder's full review on the Maybelline Instant Rewind Treatment Concealer (#4 on the list).

    Get it from Amazon Canada for $10.96+. Available in 11 shades.

    22. This microfibre towel that'll absorb water faster from your hair than a traditional towel does. It's also extra gentle, so your hair will be safe from breakage, split ends, and frizz. Just wrap up your hair like you normally would and prepare to be amazed.

    Natalie Brown / BuzzFeed

    "Since I ordered mine a little over a month ago, I've used it every night and every other time I shower, and am IN LOVE. I'm so happy with the way my hair finishes drying. It's not perfect, but I think it's pretty good for a heat-free and lazy routine. You put your hair up like you always have, but it's SUPER lightweight and doesn't pull." —Natalie Brown

    Check out BuzzFeed's full review of the Aquis Lisse Luxe Hair Turban.

    Get it from Sephora Canada for $40.

    23. These gilded eye masks that'll give your under-eyes a little TLC. They're packed with powerhouse ingredients like vitamin C, rose oil, and hyaluronic acid that’ll help reduce fine lines, dark circles, and puffiness in 15 minutes.

    Alice Prendergast / Via BuzzFeed, @graceandstella / Via instagram.com

    "I am never not tired, so I am a sucker for any product that helps wake me. These are a great alternative to holding cold spoons under your eyes and are a treat for your skin. When I peel off them off, my under-eye area feels moisturized and plump. They actually stay in place pretty well, so I don't have to be fully horizontal for twenty minutes while they work their magic." —Alice Prendergast

    Check out BuzzFeed's full review of Grace & Stella Anti-Wrinkle + Energizing Gold Collagen Eye Masks (#1 on the list).

    Get a pack of 12 from Amazon Canada for $16.99.

    24. This Foreo Luna Mini 2 that'll use gentle pulsations to cleanse your skin in 60 seconds. Just apply your face wash and then get scrubbing. It has eight levels of intensity and is suitable for all skin types.

    Maitland Quitmeyer / BuzzFeed

    "Did I mention it's TOTALLY WATERPROOF?! Yep, you can use this in the shower and not worry about anything happening to it at all! My skin feels softer and (with the help of all my favorite products) clearer than ever. It changed the life of this girl with acne-prone, super sensitive skin, and it just might change yours, too!" —Maitland Quitmeyer

    Check out BuzzFeed's full review of the Foreo Luna Mini 2.

    Get it from Amazon Canada for $129.51+. Available in six colours.

    25. This vanity organizer that'll display all your beauty products and keep them neat and tidy, too. It comes with compartments of different sizes, so you can store anything from lipstick and makeup brushes to compacts and palettes.

    The vanity organizer with skincare and hair products on it
    Samantha Wieder / BuzzFeed

    It has nine compartments and two removable drawers.

    "This organizer actually makes it really easy to keep my dressers clean. Before I bought this, I would just keep things like my moisturizer, lotions, acne medication, hair sprays, and vitamins on top of my dresser in a little corner, and after a few days, my entire dresser would be scattered with products. Now, I just grab what I need, use it, put it back in the organizer, and my dresser stays clear." —Sam Wieder

    Check out BuzzFeed's full review of the Mantello Makeup Vanity Organizer (#23 on the list).

    Get it from Amazon Canada for $48.98.

    26. This waterproof brow pencil by Milk that'll give you brows as full and fluffy as Cara Delevingne's. The tiny brush will make it super easy to groom your brows, and the gel-like liner will help shape and define the perfect arch.

    Rebecca O'Connell / BuzzFeed

    "I have very light eyebrows. This oily pencil gives brows a prominent, matte look that appears natural but bold. It's also super waterproof. Applying takes only 30 seconds and it completely transforms my face. I really recommend this pencil for people who want to color in their brows once in the morning and then forget about them for the rest of day. It stays on so well!" —Rebecca O'Connell

    Check out BuzzFeed's full review of the Milk Makeup Gel Brow (#4 on the list).

    Get it from Sephora Canada for $24. Available in three colours.

    27. These reusable cotton rounds that won't fall apart while you're using them. They're super absorbent, so they're great for removing makeup or applying toner, and you can throw them in the washing machine when they get dirty.

    Alice Prendergast/BuzzFeed

    "These cotton rounds have come in super handy when it comes to taking off my foundation and eye makeup at the end of the night. The pack comes with three large rounds and two small rounds. The small ones are soft on both sides while the large ones have a bit of a rougher texture on one side of them, making them great for light exfoliation." —Alice Prendergast

    Check out BuzzFeed's full review of the Daily Bio Cotton Makeup Removers (#1 on the list).

    Get a pack of five from SkinStore for $17.16.

    28. This 2-in-1 hair dryer and styler that'll help you achieve that sleek and effortless blowout that Cindy Crawford and Cher Horowitz perfected in the '90s. You can easily streamline your hairstyling process with this powerful, one-step hair tool.

    Essence Gant/BuzzFeed

    "I was pleasantly surprised at how smooth it ran through my hair, and how quickly it dried each section. It has four temperature settings, and I used the highest since my hair is so thick and curly. The blowout process took me about an hour and a half, but I'm sure I can get it even quicker with more practice. I didn't want it super sleek because I prefer a big hair look, but I could've gotten the roots even straighter with a few more strokes if I wanted to. "—Essence Gant

    Check out BuzzFeed's full review of the Revlon One-Step Hair Dryer & Styler.

    Get it from Amazon Canada for $59.99.

    29. And finally, this tube of Fenty Beauty lip gloss that'll make your lips shine bright like a diamond. You can wear it alone or swipe it over your favourite lippie to create a colourful and shiny lewk.

    A person puckering their lips and holding up a tube of lip gloss
    Rachel Dunkel

    "This is absolutely my go-to lipgloss. Its formula doesn't feel heavy and gloopy like most high-shine glosses, and it doesn't leave my lips feeling tacky at all. I have the color 'Diamond Milk' (which is described as a shimmering pearl) and wear it by itself for a more "natural" look (by gloss standards)." —Rachel Dunkel

    Check out BuzzFeed's full review of the Fenty Beauty (#14 on the list).

    Get it from Sephora Canada for $25. Available in six shades.

    BuzzFeed writers using their beauty products:

    Jaclyn Forbes

    Looking for more great Canadian shopping deals? Check out these cozy products you'll probably want around now that it's cold outside, clever baby products, and cool and random products from Canadian brands.