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    26 Must-Have Beauty Products That Have Lots Of Positive Reviews

    Because let's be honest, reviews are everything.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A simple and classic curling wand guaranteed to give you some dreamy beachy waves. The ceramic barrel emits negative ions to keep frizziness at bay and curls shiny and bouncy. It's what they deserve!

    It has 750+ reviews on Target!

    Promising review: "I absolutely love this curling wand! It creates beautiful curls whether you want them to be loose or tight, it's the best! The price is really good for such great quality! This is the only curling wand I will use. The curls last forever and I can even sleep on them and they will still be there the next morning!" —Target Reviewer

    Get it from Target for $71.99+ (available in barrel size and three colors).

    2. A Glossier Milky Jelly cleanser you can use on dry skin as a makeup remover, or on wet skin as a hydrating face wash. Either way, sorry to your other skincare products that'll never see the light of day after you bring this baby home.


    It has over 1,700 reviews on Glossier!

    Promising review: "Love this stuff so much! Since I have sensitive skin, it's always been hard for me to find a good cleanser. But this stuff is awesome. It's so gentle and feels so nice when you massage it into your skin. Its texture is amazing and better than any other gel cleanser I've tried. I can tell that my skin has improved after using this stuff. A bonus is the subtle rose smell, which is thankfully not from any artificial fragrance. This cleanser is perfect for sensitive skin." —glitter

    Get it from Glossier for $9+ (available in two sizes).

    3. A clay mask sworn by more than 3,700 Sephora customers (really, it has *that* many positive reviews!) to help with stubborn acne and clogged pores.


    Promising review: "Great for oily, acne prone skin! It draws out excess oil from your pores and when it dries down on your skin you can see all the oily little pore dots trapped in the dry clay. It’s also perfect for hormonal acne and can help reduce the inflammation. I’m insanely oily, and this stuff really helps keep the oiliness in check when used once a week. If I haven’t been perfect with my skincare and my skin feels clogged, I can use it two or three times in a week for a reset. Not cheap, but the best products never are." —MeraLovesMakeup

    Get it from Sephora for $25+ (available in four sizes).

    4. A super creamy concealer that comes in 30 shades so you can find the perfect one to complement your skin. It provides medium-to-full coverage and will keep you looking wide awake all day long.

    It has over 9,400 four- and five-star reviews on Sephora!

    Promising review: "I have struggled for years with concealer and have a love/hate relationship with them. I love what they can accomplish when you have the right product and the right skills. Until now I had not managed to get either. This actually works beautifully, even in my unskilled hands. It's easy to apply and more importantly a breeze to blend. It does not crease like so many concealers do on over-40 skin, and it hides the bluish tint under and around my eyes perfectly. Took a solid five years off my eyes!" —douglas119

    Get it from Sephora for $13+ (available in two sizes and 30 shades).

    5. A cult-favorite mascara that'll add volume and length to your lashes with a few flicks of the wrist, making those minimal makeup days even easier.


    It has 11,700+ positive reviews on Sephora!

    Promising review: "This mascara makes my eyelashes look phenomenal. Long, thick, separated and I don't even have to use an eyelash curler anymore. I get compliments from strangers nearly every time I wear this mascara - I've actually had to tell people "Yes, they're real" on several occasions (eye roll). Buy it!" —Peachgrenade

    Get it from Sephora for $13+ (available in two sizes).

    6. An Amazonian clay foundation (with SPF 15!) for balancing complexion and creating a flawless matte finish that won't cake or crease., Tarte

    It has over 6,000 reviews and a 4.8-star rating on Tarte! I can even back up these claims because this is one of my favorite foundations, and I wrote all about it here (it's #1).

    Promising review: "This long-lasting foundation is my go-to, whether it be going to work or a night out. I absolutely love the coverage it provides. I have an oily forehead but drier skin otherwise and it provides a full, matte finish to my face without cracking/creasing or coming off. Can't see myself switching to another product for a while." —Jenny

    Get it from Tarte for $39 (available in 40 shades).

    7. A deep conditioning mask that'll revive dry hair with its Argan oil, collagen, B vitamin, and rosehip oil formula. It's like a hydrating drink of water but for your head. *Ahhh.*

    It has over 1,800+ four- and five-star reviews on Sephora!

    Promising review: "This product changed my hair routine! It's an absolute must for me! My hair is coarse / thick and by the end of the week the ends get brittle and dry. I use this in the shower every Sunday and it adds moisture, softness, and shine back into my locks. It's totally changed the way my hair feels throughout the week! LOVEEEE!" —Caybabe

    Get it from Sephora for $9+ (available in three sizes).

    8. An all-natural de-frizzing smoothie cream for thick and curly hair that'll reduce breakage and hydrate so your curls can live their best life.

    It has over 520 reviews on Target!

    Promising review: "This is a true miracle. I put this on after the leave in and twist my hair directly after! I did not have to do anything to my hair to define my curls! Nothing at all! And my twists are so juicy and stretchy! Didn’t even have to use gel!" —Target Reviewer

    Get it from Target for $11.99.

    9. An anti-pollution and bronzing serum that creates a stunning bronze tint while also protecting your skin from nasty pollutants. All you have to do is mix with sunscreen, moisturizer, or serum, and your face will have a fresh, beautiful glow.

    It has over 950 four- and five- star reviews on Sephora!

    Promising review: "Let me start by saying that the skin on my face is as white as they come because I use Retin-A, which also makes me super sensitive. I picked this up on a whim at Sephora a few days ago because let's face it, it's summer and I'm sick of my face not matching my body. I mixed this with three drops of my vitamin C serum when applied. I am pleasantly surprised with this color. The rest of my body is medium tan with yellow undertones. This serum is fabulous at matching with the rest of my body. Perfect amount of yellow and red to really give my face that sun-kissed summer glow without looking muddy. I am so thrilled with this product!" —khgreer

    Get it from Sephora for $36.

    10. A Maybelline concealer featuring a sponge-tip applicator to cover up dark spots with total ease. Really, the sponge does most of the work for you — you just have to dab, dab, dab, and you're done.

    It has 1,200+ reviews on Target! Plus, I am a die-hard fan of this product, and believe it deserves a place in everyone's makeup bag. You can read my full review of it here.

    Promising review: "I like to keep my makeup routine simple. Using this wand under my eyes and around my mouth effectively camouflages the dark and shadowy areas of my face quickly and effectively. Better than any products I've used before. It has a nice consistency, blends well, and lasts." —mamabear

    Get it from Target for $7.99 (available in 16 shades).

    11. A popular translucent primer for instantly reducing the appearance of pores and ensuring your makeup lasts all day. It also protects your skin against pollution with help from antioxidants, vitamins A and E, and peptides.

    It has 6,000+ four- and five-star reviews on Sephora!

    Promising review: "I bought this originally just to try and conceal my pores around my nose. But I've become addicted to it! It works way better than I thought and expected it to! It made my foundation go on smooth and effortlessly as well as smoothing out my skin and keeping my makeup on all day! It works so well that I recently caught my grandmother sneaking into my bathroom to use it!" —YesItsTrista

    Get it from Sephora for $15+ (available in two sizes).

    12. And! A miracle-working eyeshadow primer that'll make dang sure your perfectly blended smokey eye stays in its place from sunrise to sunset. Now you can finally say farewell to smudging, flaking, and creasing.


    It has 2,400+ four- and five-star reviews on Sephora!

    Promising review: "I live in north Georgia and the humidity here is crazy. I've alway had a problem with even waterproof mascaras and eyeliners running onto the outer corners of my lower lids. Not anymore! This primer is magical. It feels good on your delicate eye skin and keeps all your eye makeup exactly where you place it. Does its job, rain or shine!" —cheerioyall

    Get it from Sephora for for $13+ (available in two sizes).

    13. A tinted moisturizer with SPF 30 designed to provide you hydrating coverage for up to 12 hours *and* a dewy complexion. Yes to sun protection, WE LOVE.

    It has over 2,300 four- and five-star reviews on Sephora!

    Promising review: "I’ve tried several tinted moisturizers from the drug store and none matched my complexion because of their color range. This moisturizer matched me perfectly! I also have really dry skin and this didn’t clump on my dry patches. I was also able to build it up in areas like my check (I get really red). Honestly this worked this well for me that I replaced my foundation with it lol." —magss15

    Get it from Sephora for $33 (available in 15 shades).

    14. A hot air brush that'll give ya effortless waves and volume for days.


    It has over 1,500 reviews on Target!

    Promising review: "I wish I could give this 10 stars! I’m so glad I finally bought this. I was so tired of using a straightener, I wanted some volume and style to my hair. And let me tell you I’m not the best with those fancy brushes!! This thing is GOLD! So easy to use, my hair has volume and looks amazing in 15 minutes. Definitely, definitely worth the price and I highly recommend." —Target Reviewer

    Get it from Target for $56.99+ (available in two colors).

    15. A Fenty Beauty Stunna lip paint that lasts up to 12 hours so you can *kiss* constant touchups GOODBYE. Not to mention the color range on this collection is stunning, and Ri Ri knew what she was doing when she named these lip paints.


    It has 1,300+ four- and five-star reviews on Fenty Beauty!

    Promising review: "Love this lipstick!!!! It glides on effortlessly and really stays. There’s a slight transfer so beware of that, but it’s so pigmented that I expect that. The color is beyond vibrant and the matte finish doesn’t leave you feeling dried out. This is my new go-to lipstick and I can’t wait to see new colors. TIP: wipe off excess lipstick before applying, there’s always more than you need on the applicator." —Samatt14

    Get it from Fenty Beauty for $25 (available in eight shades).

    16. Machine-washable and reusable cloths that'll gently remove dirt and makeup from your skin with a splash of some water. Just toss in the washer after a few uses and start savin' your hard-earned dollars — no more expensive wipes here!


    They have over 1,700 four- and five-star reviews on Sephora!

    Promising review: "I was super skeptical about this but I absolutely love this. It takes makeup off better than a makeup wipe and takes mascara off like a dream. I was so impressed by this. I was certain there was some kind of sorcery going on. Also all I do is wash it with my towels and comes out brand-new. Love love love this so much." —metalmajesty

    Get it from Sephora for $20 (available in black and pink).

    And! It's BuzzFeed Review's pick for best makeup remover!

    17. An eyeshadow palette that'll create the perfect blend of gorgeous warm-toned colors. All of the shades (mattes and shimmers alike!) are infused with Amazonian clay to help prevent that dreaded chalkiness., Tarte

    It has 2,000+ reviews and a 4.8-star rating on Tarte!

    Promising review: "The colors in this palette are gorgeous, all very wearable. (I hate it when you only love half of the colors, don't you? Not the case here, thankfully.) I found the formula creamy, pigmented, easy to blend, and you don't need much to achieve the coverage you want." —Andrea E

    Get it from Tarte for $39.

    18. A chrome highlighter for giving your cheeks a stunning sheen with just a swipe of a brush. It comes in four shades so you can find one that really accentuates your ~sparkle~.


    It has over 900 reviews on Target!

    Promising review: "For not being high-end, the quality is VERY nice. Payoff isn't over the top, but leaves a gorgeous sheen on the skin. I LOVE placing this on my shoulders and collarbone. This made me feel SO beautiful! I own both gold and rose gold, and both are worth having." —Target Reviewer

    Get it from Target for $7.99 (available in four shades).

    19. A dry shampoo POWDER (!!) so you can ditch the shower and end up with hair that *looks* like it just got a fresh wash. Hey, nobody has to know it's going on day three...or five.


    It has over 350 reviews on Aveda!

    Promising review: "I have fine hair and tend to have oily complexion/scalp. I have washed my hair every day as long as I can remember. This product gives me volume and the gift of time as I don't have to wash on day two. In fact, my day two hair is now better than day one. LOVE IT! I give Aveda's dry shampoo as a gift all the time as it's transformed my hair care routine and I want to share the joy." —MJ

    Get it from Aveda for $31.

    20. A $5 complexion sponge that'll give you expensive results. It has a flat edge for contouring, a round side for blending large areas, and a precision top for any blemishes. I mean, what more could you want from a sponge?!

    It has 2,300+ reviews on Target!

    Promising review: This sponge is super soft and the pointed tip is perfect for putting the concealer right under my eyes. It’s easy to clean and it applies loose translucent powder like a dream." —Target Reviewer

    Get it from Target for $4.89.

    21. A jumbo eye pencil that doubles as both an eyeliner and eyeshadow, giving you the ability to create a variety looks. Plus, the soft tip and buttery formula makes blending an absolute dream!


    It has 600+ reviews on Target!

    Promising review: "Love this eye shadow stick! It goes on smooth and it lasts all day without going into the creases and melting away. Great product and color!" —Target Reviewer

    Get it from Target for $4.49+ (available in six shades).

    22. A cult-favorite translucent setting powder because you shouldn't spend precious time making a fabulous look just for it to fade by mid day. This powder locks everything in and leaves behind a matte finish.

    It has over 7,300 four- and five-star reviews on Sephora.

    Promising review: "I've tried many loose powders and when I bought the Laura Mercier translucent setting powder at Sephora, the cashier told me it was an excellent product. I was a little skeptical at first, because I had tried a lot of loose powders and most were too heavy or too grainy. When I applied it the first time I was pleasantly surprised. It goes on light and stays on all day long, making my face look fresh. It really is an excellent setting powder. You don't need to use a lot of it too. It keeps my eyeliner from smudging. Great product!" —marybrown

    Get it from Sephora for $23+ (available in two sizes and shades).

    23. A "Goof Proof" brow pencil — your ~foolproof~ way to fill in your brows with minimal effort, even if you're not a professional makeup artist (sooo...most of us!). One side defines and fills while the other effortlessly blends — and that's it! Just like that, you're done.


    It has over 1,100 four- and five-star reviews on Sephora!

    Promising review: "I tried this brow pencil on the recommendation of a Sephora employee and i'm obsessed. The pencil has an angled tip which helps guide you in getting the right shape and angle to your brow, it's so easy to use. The color match is dead on and looks natural, not shiny." —AvocadoWaffle

    Get it from Sephora for $24 (available in two sizes and 12 shades).

    24. A detangling brush that'll stop the painful snags and gently comb out knots so you can stop cringing every time you run a brush through your mane. No more of that awful hair-ripping sound. 🙏

    It has 220+ reviews on Target!

    Promising review: "Best of the best of the best. I've been trying to find something to detangle my daughter's hair for months. Tried so many things, this is the only that finally got it all straight and she didn't even complain about it being painful." —Target Reviewer

    Get a set of two from Target for $10.59.

    25. An eyeliner stamp that — are you ready for this — creates the perfect wing in mere minutes. Oof, these are not even close to being even, is a sentence you will never hear yourself say again.


    One pen is the actual stamp, while the other is a fine-point pen perfect for completing your cat-eye. Oh, and it has 1,200 four- and five-star reviews on Sephora!

    Promising review: "This eyeliner is a TOTAL game changer. My makeup routine is cut in half. I don't have to worry about messing up or having uneven wings. This is the ULTIMATE purchase for frequent cat-eye wearers! And its waterproof, lasts all day, and SUPER easy to use!" —delaineyyyyy

    Get it from Sephora for $25.

    26. And a hydrating moisturizer that seriously feels like you dumped your head into a bucket of soft, silky water — if that's even a thing. It's truly heaven-sent for overly dry, flaky skin.


    I. Swear. By. This. Stuff. Seriously, read my entire review on it if you want to hear more. And it's not just me, it has over 1,300 reviews on Target!

    Promising review: "I used to use expensive high-end moisturizers. I have extremely dry flaky skin especially in the winter and acne prone skin. (Great combo right?) I have always been skeptical of gel moisturizers because I didn’t think they were going to be enough. This stuff is magic. As soon as I put it on I feel like I have a normal person's skin texture. Blows my mind and absolutely changed my life." —Stephsng

    Also! There are two kinds: A gel cream suitable for extra dry skin, and the water gel for moderately dry skin.

    Get the gel-cream and the water gel from Target for $16.89.

    Honestly, thank the beauty gods for reviews!

    ‎20th Century Fox

    Some reviews have been edited for length and/or clarity.

    Need more for your beauty routine? We’ve got solutions for dry or damaged hair, products to help deal with dry skin, or you can check out all of our beauty content for even more great stuff for your hair, skin, and more.

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