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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Because let's be honest, reviews are everything.
Promising review: "Great for oily, acne prone skin! It draws out excess oil from your pores and when it dries down on your skin you can see all the oily little pore dots trapped in the dry clay. It’s also perfect for hormonal acne and can help reduce the inflammation. I’m insanely oily, and this stuff really helps keep the oiliness in check when used once a week. If I haven’t been perfect with my skincare and my skin feels clogged, I can use it two or three times in a week for a reset. Not cheap, but the best products never are." —MeraLovesMakeup
Get it from Sephora for $25+ (available in four sizes).
It has over 9,400 four- and five-star reviews on Sephora!
Promising review: "I have struggled for years with concealer and have a love/hate relationship with them. I love what they can accomplish when you have the right product and the right skills. Until now I had not managed to get either. This actually works beautifully, even in my unskilled hands. It's easy to apply and more importantly a breeze to blend. It does not crease like so many concealers do on over-40 skin, and it hides the bluish tint under and around my eyes perfectly. Took a solid five years off my eyes!" —douglas119
Get it from Sephora for $13+ (available in two sizes and 30 shades).
It has 11,700+ positive reviews on Sephora!
Promising review: "This mascara makes my eyelashes look phenomenal. Long, thick, separated and I don't even have to use an eyelash curler anymore. I get compliments from strangers nearly every time I wear this mascara - I've actually had to tell people "Yes, they're real" on several occasions (eye roll). Buy it!" —Peachgrenade
Get it from Sephora for $13+ (available in two sizes).
It has over 6,000 reviews and a 4.8-star rating on Tarte! I can even back up these claims because this is one of my favorite foundations, and I wrote all about it here (it's #1).
Promising review: "This long-lasting foundation is my go-to, whether it be going to work or a night out. I absolutely love the coverage it provides. I have an oily forehead but drier skin otherwise and it provides a full, matte finish to my face without cracking/creasing or coming off. Can't see myself switching to another product for a while." —Jenny
Get it from Tarte for $39 (available in 40 shades).
It has over 1,800+ four- and five-star reviews on Sephora!
Promising review: "This product changed my hair routine! It's an absolute must for me! My hair is coarse / thick and by the end of the week the ends get brittle and dry. I use this in the shower every Sunday and it adds moisture, softness, and shine back into my locks. It's totally changed the way my hair feels throughout the week! LOVEEEE!" —Caybabe
Get it from Sephora for $9+ (available in three sizes).
It has over 520 reviews on Target!
Promising review: "This is a true miracle. I put this on after the leave in and twist my hair directly after! I did not have to do anything to my hair to define my curls! Nothing at all! And my twists are so juicy and stretchy! Didn’t even have to use gel!" —Target Reviewer
Get it from Target for $11.99.
It has over 950 four- and five- star reviews on Sephora!
Promising review: "Let me start by saying that the skin on my face is as white as they come because I use Retin-A, which also makes me super sensitive. I picked this up on a whim at Sephora a few days ago because let's face it, it's summer and I'm sick of my face not matching my body. I mixed this with three drops of my vitamin C serum when applied. I am pleasantly surprised with this color. The rest of my body is medium tan with yellow undertones. This serum is fabulous at matching with the rest of my body. Perfect amount of yellow and red to really give my face that sun-kissed summer glow without looking muddy. I am so thrilled with this product!" —khgreer
Get it from Sephora for $36.
It has 1,200+ reviews on Target! Plus, I am a die-hard fan of this product, and believe it deserves a place in everyone's makeup bag. You can read my full review of it here.
Promising review: "I like to keep my makeup routine simple. Using this wand under my eyes and around my mouth effectively camouflages the dark and shadowy areas of my face quickly and effectively. Better than any products I've used before. It has a nice consistency, blends well, and lasts." —mamabear
Get it from Target for $7.99 (available in 16 shades).
It has 6,000+ four- and five-star reviews on Sephora!
Promising review: "I bought this originally just to try and conceal my pores around my nose. But I've become addicted to it! It works way better than I thought and expected it to! It made my foundation go on smooth and effortlessly as well as smoothing out my skin and keeping my makeup on all day! It works so well that I recently caught my grandmother sneaking into my bathroom to use it!" —YesItsTrista
Get it from Sephora for $15+ (available in two sizes).
It has 2,400+ four- and five-star reviews on Sephora!
Promising review: "I live in north Georgia and the humidity here is crazy. I've alway had a problem with even waterproof mascaras and eyeliners running onto the outer corners of my lower lids. Not anymore! This primer is magical. It feels good on your delicate eye skin and keeps all your eye makeup exactly where you place it. Does its job, rain or shine!" —cheerioyall
Get it from Sephora for for $13+ (available in two sizes).
It has over 2,300 four- and five-star reviews on Sephora!
Promising review: "I’ve tried several tinted moisturizers from the drug store and none matched my complexion because of their color range. This moisturizer matched me perfectly! I also have really dry skin and this didn’t clump on my dry patches. I was also able to build it up in areas like my check (I get really red). Honestly this worked this well for me that I replaced my foundation with it lol." —magss15
Get it from Sephora for $33 (available in 15 shades).
It has over 1,500 reviews on Target!
Promising review: "I wish I could give this 10 stars! I’m so glad I finally bought this. I was so tired of using a straightener, I wanted some volume and style to my hair. And let me tell you I’m not the best with those fancy brushes!! This thing is GOLD! So easy to use, my hair has volume and looks amazing in 15 minutes. Definitely, definitely worth the price and I highly recommend." —Target Reviewer
Get it from Target for $56.99+ (available in two colors).
It has 1,300+ four- and five-star reviews on Fenty Beauty!
Promising review: "Love this lipstick!!!! It glides on effortlessly and really stays. There’s a slight transfer so beware of that, but it’s so pigmented that I expect that. The color is beyond vibrant and the matte finish doesn’t leave you feeling dried out. This is my new go-to lipstick and I can’t wait to see new colors. TIP: wipe off excess lipstick before applying, there’s always more than you need on the applicator." —Samatt14
Get it from Fenty Beauty for $25 (available in eight shades).
They have over 1,700 four- and five-star reviews on Sephora!
Promising review: "I was super skeptical about this but I absolutely love this. It takes makeup off better than a makeup wipe and takes mascara off like a dream. I was so impressed by this. I was certain there was some kind of sorcery going on. Also all I do is wash it with my towels and comes out brand-new. Love love love this so much." —metalmajesty
Get it from Sephora for $20 (available in black and pink).
And! It's BuzzFeed Review's pick for best makeup remover!
It has 2,000+ reviews and a 4.8-star rating on Tarte!
Promising review: "The colors in this palette are gorgeous, all very wearable. (I hate it when you only love half of the colors, don't you? Not the case here, thankfully.) I found the formula creamy, pigmented, easy to blend, and you don't need much to achieve the coverage you want." —Andrea E
Get it from Tarte for $39.
It has over 900 reviews on Target!
Promising review: "For not being high-end, the quality is VERY nice. Payoff isn't over the top, but leaves a gorgeous sheen on the skin. I LOVE placing this on my shoulders and collarbone. This made me feel SO beautiful! I own both gold and rose gold, and both are worth having." —Target Reviewer
Get it from Target for $7.99 (available in four shades).
It has over 350 reviews on Aveda!
Promising review: "I have fine hair and tend to have oily complexion/scalp. I have washed my hair every day as long as I can remember. This product gives me volume and the gift of time as I don't have to wash on day two. In fact, my day two hair is now better than day one. LOVE IT! I give Aveda's dry shampoo as a gift all the time as it's transformed my hair care routine and I want to share the joy." —MJ
Get it from Aveda for $31.
It has over 7,300 four- and five-star reviews on Sephora.
Promising review: "I've tried many loose powders and when I bought the Laura Mercier translucent setting powder at Sephora, the cashier told me it was an excellent product. I was a little skeptical at first, because I had tried a lot of loose powders and most were too heavy or too grainy. When I applied it the first time I was pleasantly surprised. It goes on light and stays on all day long, making my face look fresh. It really is an excellent setting powder. You don't need to use a lot of it too. It keeps my eyeliner from smudging. Great product!" —marybrown
Get it from Sephora for $23+ (available in two sizes and shades).
It has over 1,100 four- and five-star reviews on Sephora!
Promising review: "I tried this brow pencil on the recommendation of a Sephora employee and i'm obsessed. The pencil has an angled tip which helps guide you in getting the right shape and angle to your brow, it's so easy to use. The color match is dead on and looks natural, not shiny." —AvocadoWaffle
Get it from Sephora for $24 (available in two sizes and 12 shades).
It has 220+ reviews on Target!
Promising review: "Best of the best of the best. I've been trying to find something to detangle my daughter's hair for months. Tried so many things, this is the only that finally got it all straight and she didn't even complain about it being painful." —Target Reviewer
Get a set of two from Target for $10.59.
One pen is the actual stamp, while the other is a fine-point pen perfect for completing your cat-eye. Oh, and it has 1,200 four- and five-star reviews on Sephora!
Promising review: "This eyeliner is a TOTAL game changer. My makeup routine is cut in half. I don't have to worry about messing up or having uneven wings. This is the ULTIMATE purchase for frequent cat-eye wearers! And its waterproof, lasts all day, and SUPER easy to use!" —delaineyyyyy
Get it from Sephora for $25.
I. Swear. By. This. Stuff. Seriously, read my entire review on it if you want to hear more. And it's not just me, it has over 1,300 reviews on Target!
Promising review: "I used to use expensive high-end moisturizers. I have extremely dry flaky skin especially in the winter and acne prone skin. (Great combo right?) I have always been skeptical of gel moisturizers because I didn’t think they were going to be enough. This stuff is magic. As soon as I put it on I feel like I have a normal person's skin texture. Blows my mind and absolutely changed my life." —Stephsng
Also! There are two kinds: A gel cream suitable for extra dry skin, and the water gel for moderately dry skin.
Some reviews have been edited for length and/or clarity.