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    35 Beauty Products So Good, They Could Seriously Be Magic

    The real, real MVPs.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Cuccio Milk + Honey Cuticle Oil helps keep your cuticles hydrated and free from dreaded cracking and peeling. It's packed with cold pressed oils and vitamins to really lock in the moisture.

    reviewer holding jar of oil with healthy looking nails and cuticles

    Promising review: "This thing is amazing! This is the best my cuticles have ever seen! I normally have pretty dry cuticles. I have been putting this in the morning and at night, and it's been just three days and I can see the results already. It's a big bottle and I really like the scent it has. I am pretty happy with my purchase." —Jennifer G.

    Get it from Amazon for $6.23+ (available in two scents/types).

    2. Annatato Eyebrow Soap sets brow hairs in place with its natural beeswax formula to create that fluffy, natural look.,

    Promising review: "I've never used brow soap before so I can't really compare it to any other brands, but it does the job well and really allowed my eyebrows to hold a nice shape. It completely transformed my eyebrows and gave me fuller, higher brows which looks so much better." —Amazon Customer

    Get it from Amazon for $9.99.

    3. Perricone MD Cold Plasma Plus+ Intensive Hydrating Complex multitasks on skin to smooth, firm, even tone, and hydrate. Let me promise you this: it's a splurge-worthy, workhorse moisturizer worth every. darn. penny.

    jar of the moisturizer with cream spread out on table
    Instagram: @perriconemd

    Not I falling in love with a $179 moisturizer... Ok, listen, it's pricey and I will be upfront about it. But heavens, this has been the thing to solve my dry skin. I just moved to Colorado and the cold, dry air has sucked every ounce of moisture from my face. Not even my serums and full skincare routine could prevent the patches of dry skin from reappearing, forcing my makeup to flake off my face like a snake. I will say it's on the heavier side, so I like using it before I go to sleep so it can really soak into my skin while I sleep, instead of applying in the morning.

    Get it from Perricone MD for $179.

    4. Vivienne Sabó Paris Cabaret Premiere Mascara adds volume and length to your lashes with a few flicks of the wrist, so those minimal makeup days are even easier.,

    Promising review: I absolutely LOVE this mascara. I have very sensitive eyes and am highly devoted to my trusted brands. When a friend suggested this mascara I was curious, as she loved it. For the price point and how good it looked on her eyes, I thought 'why not.' Holy moley. I'm in love. It makes my lashes longer, — looks like I'm natural but better — and has a thinner formula so it looks like I have a billion gorgeous lashes, and looks the same all day long. I cannot recommend this enough. It doesn't rub during the day and give me that black eye look. It's wonderful. Must buy. —Katherine Ochsman

    Get it from Amazon for $12.95.

    5. And for even fuller-looking lashes, L'Oreal Voluminous Lash Boosting Conditioning Primer makes lashes appear, spoiler, boosted. The primer glides on to create a thicker base so when you apply mascara, your lashes appear fuller and longer.

    reviewer image of lashes without primer and with the primer that look noticeably longer

    Promising review: "This stuff is amazing! Whenever I use it I always get asked if I have lash extensions on! My lashes are naturally short so that says a lot about this product. I originally got a sample tube of this in a makeup box and promptly fell in love with it so bought the full size tube. It's easy to use and isn't clumpy or messy. I have no idea how it works, I just know it does! I will be keeping this on hand at all times! Buy it, you won't be disappointed!" —Nicky

    Get it from Amazon for $6.74.

    6. BH Cosmetics "Ultimate Neutrals" Eyeshadow Palette is filled with all the creamy matte and soft shimmery neutrals (42 of them!) you could ever want. The search for the perfect brown tone is over, because the range here is !!!!!.

    palette swatched on two different skin tones
    BH Cosmetics

    Promising review: "The perfect combination between shimmers and mattes. Highly pigmented, buttery shadows with hardly any fall out. Love it for every day casual wear and to glam up." —Ana L.

    Get it from BH Cosmetics for $28.

    7. Beauty By Earth Self Tanner creates a sun-kissed color — if you're ready for that sweet sunshine — *without* having to hit the tanning bed and exposing your skin to harmful UV rays.

    before/after photo of the tanner, showing legs more golden in the after photo
    Beauty by Earth

    Promising review: "This is the best on the market! It’s so hydrating and keeps color for a long time. I love how it doesn’t streak and has a very pleasant smell. The application is as easy as it gets for self tanner. I’ve purchased about 5 bottles so far and will continue to purchase! I would definitely recommend trying this out!" —Maddie

    Get it from Beauty by Earth for $30.99.

    8. No7 Day Cream with SPF 30 supplies moisture to the skin while also protecting it. Win and win!

    no7 protect and perfect day cream

    Promising review: "Love this product. Have used it for close to twenty years. It keeps my face soft and moisturized. I may not use make up everyday, but this cream is a must." —Sis

    Get it from No7 for $24.99.

    9. A curling wand features five different-sized, interchangeable barrels guaranteed to give you blowout-status waves, curls, and volume at a fraction of the price...and in your own home. Now this is what beauty on a budget looks like.

    The different sized barrels and the curls they create,

    Promising review: " AMAZING curling wand! I’m a hairdresser and I’ve tried it on many different types of hair and it works perfect. The different attachment sizes makes this such a good deal for the price. Works better than others I’ve tried that have been 3x the price! Also leaves hair smooth and prevents frizz." —Genesis

    Get it from Amazon for $45.99.

    10. ColourPop Lippie Stix because full matte coverage, rich pigments, and hydration should ALWAYS go hand-in-hand. Tl;dr: This wont dry our your lips (like some matte lipsticks tend to do).

    model applying color "Goldie" on lips

    Promising review: "I have never gotten so many compliments on a lip color before. It's a perfect brick-ish red that compliments everything. The Lippie formula, as per usual, is great as well. Lasts all day even after meals." —Georgianna P.

    Get it from ColourPop starting at $7, and get the brick red color pictured above here.

    11. Elisabeth Mott Thank Me Later Eyeshadow Primer ensures your perfectly blended smokey eye stays in its dang place from sunrise to sunset. Now you can can kiss smudging, flaking, and creasing GOODBYE.,

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — Mac, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.48.

    12. Meow Meow Tweet Deodorant Cream combines arrowroot, baking soda, and clay for a natural deodorant you and your pits will love. The adorable jar it comes in is just another great perk.

    Meow Meow Tweet jars of the deodorant cream
    Meow Meow Tweet

    This lovely small biz creates vegan deodorant, skincare, and zero waste haircare products — all in small batches — that you can feel good about.

    Promising review: I have never in my life found a natural deodorant that actually works. This stuff is the best. Also, plastic free packaging? What could better? Thank you, thank you, thank you. I am going to buy this forever. Thanks for making a great product!" —Rae

    Get it from Meow Meow Tweet for $14 (available in lavender and tea tree scents and three sizes).

    13. Silicone Face Mask "Brushes" make application incredibly ~smooth~ (just like your radiant skin) and mess-free. It's actually just one soft, flexible piece of silicone — meaning you'll waste significantly less of your mask.

    Promising review: "I'm an esthetician and have never used a brush like this but decided to try it out. I was a bit skeptical about how it would feel since it is one piece (silicone) instead of bristles. My mask went on perfect and smooth and I didn't have to waste any of the mask either. PLUS! You won't have to worry about a bunch of mask getting stuck in your bristles, definitely purchasing more for my new job!" —Tamar Yacoubian

    Get a set of two from Amazon for $3.98.

    14. NARS Radiant Creamy Concealer comes in 30 shades so you can find the perfect one to complement your skin. It provides medium-to-full coverage and will keep you looking wide awake all day long.

    NARS concealer styled on a table in a variety of shades

    Psst, I've used this for years and it's a tried-and-true pick. One of the bests out there!

    Promising review: "I have struggled for years with concealer and have a love/hate relationship with them. I love what they can accomplish when you have the right product and the right skills. Until now I had not managed to get either. This actually works beautifully, even in my unskilled hands. It's easy to apply and more importantly a breeze to blend. It does not crease like so many concealers do on over-40 skin, and it hides the bluish tint under and around my eyes perfectly. Took a solid five years off my eyes!" —douglas119

    Get it from Sephora for $13+ (available in two sizes and 30 shades).

    15. Glossier Milky Jelly Cleanser can be used on dry skin as a makeup remover, or on wet skin as a hydrating face wash. Either way, sorry to your other skincare products that'll never see the light of day after you bring this baby home., Glossier

    Promising review: "Love this stuff so much! Since I have sensitive skin, it's always been hard for me to find a good cleanser. But this stuff is awesome. It's so gentle and feels so nice when you massage it into your skin. Its texture is amazing and better than any other gel cleanser I've tried. I can tell that my skin has improved after using this stuff. A bonus is the subtle rose smell, which is thankfully not from any artificial fragrance. This cleanser is perfect for sensitive skin." —glitter

    Get it from Glossier for $9+ (available in two sizes).

    16. REN Skincare Overnight Balm penetrates the skin with lipids from olive and linseed oils. While you're catching your zzz's, this formula will feed your skin so you wake up with a hydrated, refreshed face.

    REN Skincare

    Promising review: "This little product is a game-changer. It is the silkiest balm, of any kind, that I've ever used. It absorbs completely. In the morning, my skin is so silky soft. I've only been using it for about a week, so I'm interested to see what the long term results will be. Love the product and the company!!" —Hilary M

    Get it from REN Skincare for $48.

    17. Clove + Hallow's The Everything Oil is all about the name. The four ingredients in the formula (say hello to squalane, organic rosehip, black cumin seed, and argan oils) work together to do just a little of everything: Regulate skin's oil production, moisturize, and deliver a dose of antioxidants.

    bottle of the oil with top screwed off showing the dropper
    Clove + Hallow

    Clove + Hallow is a woman-owned brand based out of Atlanta, GA that was created to provide high-quality, vegan products all with 15 clean ingredients or less.

    Promising review: "Where do I begin?! I’m a 41-year-old woman who is recently dealing with adult acne. I have tried so many different products, paying ridiculous amounts of money and I was at the point where I’d try anything and I’m glad I gave this oil a shot. It truly is the only product that helps my acne. Not only helps with my acne but controls my oily skin. Weird, you would think putting oil on your face would make it note oily. Nope this everything oil is amazing!! My skin had never felt/looked so good. This will be my go to product from now on!" —Shannon R.

    Get it from Clove + Hallow for $28.

    18. J.R. Watkins In-Shower Mists make shower time > spa time. A few spritzes will unlock a combination of scents to awaken (or relax!) your senses.

    J.R. Watkins

    Promising review: "Love the shower spray. It makes my shower smell like a spa. So relaxing." —Nancy R.

    Get the love and sleep spray for J.R. Watkins for $14.99 (also available in detox and awaken scents).

    19. Glossier Balm Dotcom — a "do-everything" lip balm that, yup, truly does it all. This Glossier cult-favorite is packed with ultra hydrating ingredients (think: castor oil, beeswax, and lanolin) to leave your pout moisturized — and slightly colored if you pick a tinted option — but not super shiny.


    Promising review: "I love, love, love this product! My lips feel so hydrated and soft and I especially adore the tinted balms! Gives your pout that perfect hint of color without being overpowering." —Jennifer S.

    Get it from Glossier for $12 (available in nine shades/scents).

    20. Pretty Fab Nails Nails Wraps take your at-home mani to much fancier heights. Just peel, stick, and file and voila! Look at these floral beauts:

    model's hands with floral nail wraps
    Pretty Fab Nails

    This darling little biz is based in Florida and sells a variety of nail wrap designs, stickers, and nail tools and accessories.

    Promising review: "I wanted to wait to review these nail wraps as they just kept going! I bought these thinking I would be happy if they lasted the weekend... I finally removed them last night after 26 days! I followed the application instructions (swipe nail with nail polish remover beforehand), and finished with a top coat, making sure to cap the tip of the nail too. When wearing these nails, I bathed, I swam, and they still lasted! One set will be enough for two applications for short nails. I would definitely purchase these again!" —Charlotte Wilkinson

    Get a set from Pretty Fab Nails on Etsy for $5.99.

    21. Act + Acre's Cold Processed Hair Cleanse removes residue from the scalp to balance moisture. Its plant-derived formula helps prevent skin irritation so all you'll be walking away with is one happy noggin.

    Act + Acre

    Act + Acre is a woman-owned biz based out of New York, NY committed to creating sustainable beauty products. Their ingredients are internationally-sourced and locally made, the external packaging is 100% recyclable, and the bottles are "produced with the most recyclable form of plastic".

    Promising review: "Finally, hair care that tends to my dry scalp while also adding life back into my sad hair! Somehow the shampoo manages to be clarifying and nourishing at the same time. Life is coming back to my hair — my natural wave is more pronounced, my hair is voluminous and soft. I am truly blown away. The conditioner is very balanced and doesn’t seem to leave a heavy residue like so many conditioners do. If you currently use products with sulfates and silicones, your hair might go through a transition period, but it’s so worth it :)." —Dolce S.

    Get it from Act + Acre for $28.

    22. Glossier Lidstar Eyeshadow glides on to create a glittery sheen and the sets to stay there. No creasing here, folks.


    Promising review: "A beautiful, sheer shimmery tint for eyes that adds some brightness but looks really natural. The products and customer service have been amazing. Do not hesitate to try it, it does not disappoint!!" —Kerry

    Get it from Glossier for $18 (available in six shades).

    23. Biossance Sheer Mineral Sunscreen creates a thin, lightweight veil on your skin while still delivering protection and hydration with its squalane, zinc, and SPF 30 formula.

    hand holding bottle of sunscreen with light swatch of product on arm

    Promising review: "I LOVE this. It is moisturizing but not greasy, no white cast at all and is easy to put on. Some mineral sunscreens are hard to spread around. This one is amazing. It’s the only one I’ve tried that I can stand to wear every single day. It’s also reef safe and non toxic, and budget friendly?! I will use this forever. I’m so happy they came out with a jumbo size!!! I highly recommends I loved it so much I bought my mom and sister one as well." —Katelyn

    Get it from Biossance for $30+ (available in two sizes).

    24. Dr. Teals Foaming Bath Soap is made with epsom salt and eucalyptus for a truly relaxing soak, because marinading-in-a-hot-bath-for-hours-until-you're-a-prune season has just blessed us. (Spoiler: it's always that season).,

    Promising review: "I would say that this is my all-time favorite bubble bath, but the fact is, since I found it, I haven't tried any other. I am sure there are others just as good. The bubbles are plentiful and sumptuous and cleansing. They don't dry out my skin like others have (though I cannot go so far as to say they moisturize). The scent is pleasant and soothing. This potion assures me a luxurious, relaxing bath time that will aid my transition into a good night's sleep." —Oakley

    Get it from Amazon for $4.87 (available in five scents).

    25. Maybelline Master Chrome Highlighter gives your cheeks a stunning sheen with just a swipe of a brush. It comes in four shades so you can find one that really accentuates your ~sparkle~.


    Promising review: "I admit it... I have a highlighter addiction. I probably have more highlighter products than any one person could possibly use in a lifetime. That being said, it takes a lot for me to be impressed and takes even more to fall in love with a highlighter and use it until it's empty. This highlighter is going to be one of these products. It. Is. Spectacular. The formula is amazing. It is SOO pigmented and buttery. It's buildable and blendable, and it sheers out beautifully. This highlighter is seriously 100x better than highlighters I've bought that are quadruple the cost. I am obsessed with it! It's affordable, it's gorgeous, it's long wearing, it's not too glittery. It's perfect. Yes... I said perfect." —TickTockAlice

    Get it from Amazon for $7.66+ (available in five shades).

    26. Good Juju Herbal Scrub gently exfoliates aways impurities, while being soft enough to use on your face. Formulated with high antioxidant oils, primrose oil, and calendula petals, this exfoliant works delicately on sensitive skin.

    Person pouring out the scrub into their hands
    Three Region Photography / Good Juju

    Good Juju is a woman-owned company on a mission to provide actually natural skincare products free of compounds and unnecessary chemicals, so be sure to check out the rest of its heavenly products.

    Promising review: "Skin feels amazing after using this! I’ve tried a few different exfoliating scrubs over the years and this by far is above them all. Can’t wait to be 100 years old looking 30 because of this!" —Kayla Bynum

    Get it from Good Juju for $22.

    27. Hair Dance Dry Shampoo Powder (!!) lets you ditch the shower on late mornings and walk out the door with hair that *looks* like it just got a fresh wash. Hey, nobody has to know it's going on day three...or five.

    Promising review: "It makes my bangs and roots look fresh again. And I love that this is a powder and not a stinky aerosol spray. That also means that this lasts MUCH longer. I use it every other day when I don't wash my hair since I have very oily roots. I've been using it for almost a month and barely any is missing out of the bottle. A little goes a long way." —Rachel G.

    Get it from Amazon for $9.99.

    28. Glossier's Stretch Concealer is made with elastic waxes to move *with* your skin instead of caking on top of it.

    different shades of the concealer styled on pink background

    Promising review: "This concealer makes me look like I got eight hours of sleep when I'm working on four. Where all other concealers have caked in the fine lines now appearing under my eyes — thanks, 30s — this stuff just glides over them and conceals them too. Total magic." —herhere

    Get it from Glossier for $18 (available in 12 shades).

    29. OPI Nail Envy Strengthener is formulated with hydrolyzed wheat protein and calcium to prevent breakage and make your nails harder and longer. It can be used by itself as a stand-alone treatment or as a base coat alternative.

    Promising review: "I love this nail strengthener!! When my nails were destroyed from gel polish, this easily made my nails more stronger and longer in about three months! The proof is in the pictures! This stuff is AMAZING." —Cierra Lewis

    Get it from Amazon for $17.95.

    30. Godefroy Tint Kit helps you achieve gorgeous, fuller-looking brows right in your own bathroom. Not having to leave the house? That's a win-win in my book!

    four progression photos of a reviewer applying the dye. after photo shows fuller looking brows.

    Promising review: "WHERE HAS THIS PRODUCT BEEN?! I’ve spent the past few years filling in my eyebrows daily. It’s been a battle to keep them looking full, but still natural and not over done. The entire process from opening the box until washing it off was about 15 minutes. Directions were super simple and easy to follow. The capsule opened easily and I was able to re-cap it for future use since I didn’t even use half. Mixed and applied well. I read other reviews that stated six minutes worked best so that’s what I did and it was perfect for my brows. I hope this last for at least a couple weeks but if not I will update." —Heather Lespinasse

    Get the medium-brown from Amazon for $20.95 (also available in dark brown and light brown).

    31. Aunt Jackies Curls & Coils remedies those painful knots and tangles. The shea butter and olive oil formula works together to restore moisture so your brush glides through instead of catching on every. single. knot. Ouch.

    reviewer image of curls looking hydrated and healthy after using formula

    Promising review: "This. Is. LIFE! Seriously. I am Black, with 4C hair that has the tightest coils on the planet! I struggle to retain moisture in my hair. If you need something to truly moisturize your hair and keep it moisturized this is your product! My hair is soft, them c u r l s spring back like they are reborn again. We call this that SNAP BACK! It tames frizz, thickens, moisturizers, and softens! I diluted two tbsp of the product with a cup of water, put it in a spray bottle and use it as a leave in. This stuff is miracle in a bottle!!!! —Shonda C.

    Get it from Amazon for $6.97.

    32. Kate Somerville Eradikate Acne Treatment clears up pesky pimples that pop up over night. The spot formula is created with the highest level of sulfur allowed for acne, so you know you're getting power in a bottle with this stuff.

    before/after photo showing model with small blemishes and then gone after two days
    Kate Somerville

    Promising review: "I have spent hundreds of dollars trying to find something that helps my new, adult, cystic acne. THIS STUFF IS PERFECT. dab a little on before bed, severity is gone, if not resolved by the AM." —Allyson

    Get it from Kate Somerville for $26.

    33. Fanola No Orange Shampoo tones down unwanted orange hues in hair so your mane keeps the vibrant, natural color from your last visit — you know, which means less pricey touchups!

    before/after of customer's hair. before photo shows orange-toned highlights and after shows less brassy coloring.

    Promising review: "I was skeptical but now I’m a believer! My hair is naturally dark brown and bleaching always leaves it very brassy. I tried purple shampoo with no avail but this really seems to help tone down the orange. Now, it does not lighten of course but it really takes my hair to a more true honey-beige shade. As a plus, it makes my nails super white. Goes without saying that you should rinse the shower once done to avoid blue spots on white tile." —KH

    Get it from Amazon for $10.91.

    34. Benefit Cosmetics "Goof Proof" Brow Pencil — your ~foolproof~ way to fill in your brows with minimal effort, even if you're not a professional makeup artist (sooo...most of us!). One side defines and fills while the other effortlessly blends — and that's it! Just like that, you're done.


    Promising review: "I really like this product because it's very easy to use and looks very natural. I'm not really good at putting make up on especially when it comes to putting eyebrows but this brow pencil helps me a lot. Good for beginner. I bought 10 of these and still using them. A must try!" —AlexisMatias

    Get it from Sephora for $24 (available in 12 shades).

    35. Glossier's Haloscope Highlighter creates a stunning dewy effect on the skin thanks to its outer halo of crystal extracts (um, YES please) and vitamin-rich solid core.

    Promising review: "Haloscope is fantastic. I use it on my nose, cupid's bow, eyelids, brow bone and cheekbones. It offers the perfect amount of dewy highlight that's not glittery. It's also super easy to apply and blends very well." —AO

    Get it from Glossier for $22 (available in three shades).

    Need more for your skin? Check out Korean skincare products you need to know, cheap skincare products that are even better than luxury brands, products for an even skin tone or to deal with acne scars, or check out all of our beauty content for even more great stuff for your hair, skin, and more.