Skip To Content

    28 Beauty Products For Anyone Who Loves Makeup But Doesn't Love Spending Money

    Everything is $20 and under. I repeat, $20 and under.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. An ~out-of-this-world~ eyeshadow palette that offers up 21 stellar shades similar to that of Urban Decay's Born to Run. We love to save some money, yes we doooo.

    Amazon, amazon.com

    Promising review: "This palette is so pretty! Defiantly a dupe for the Urban Decay palette. The pigmentation is more vibrant on a good eyeshadow base (like concealer or primer) but obviously what shadows aren't. For the money of this palette though you really get a great deal. I have tried plenty of eyeshadow palettes in my time and i would consider the formula to be higher in quality." —Amazon Customer

    Get it from Amazon from $11.99.

    2. A putty primer created to blur pores and grip to your skin so your makeup goes on smooth and then stays put. Plus, the creamy formula is infused with squalane — hello, hydration!

    e.l.f. Cosmetics

    Promising review: "I bought this a year ago after seeking a good but reasonable primer. I started to look into this mostly because of its comparison to the Tatcha primer. I like to pat this all over my face, focusing on nose pores and under-eye wrinkles. I then wait a few minutes and go in with my base makeup. Whilst this isn't a miracle pore eliminator (they're natural after all), it does minimize them and gives a blurring effect as well as smoothening skin. I do feel my makeup applies slightly better and lasts better with this." —Anonymous

    Get it from e.l.f. Cosmetics for $8.

    3. An eyebrow soap kit that'll set brow hairs in place with its natural beeswax formula, and create that fluffy, natural look.

    amazon.com, amazon.com

    Promising review: "I've never used brow soap before so I can't really compare it to any other brands, but it does the job well and really allowed my eyebrows to hold a nice shape. It completely transformed my eyebrows and gave me fuller, higher brows which looks so much better." —Amazon Customer

    Get it from Amazon for $9.99.

    4. A matte lipstick set featuring six fabulous shades. The mix of soft pinks and deeper red-browns gives you the range to go subtle or big and bold. All of this for $12??????

    Amazon, amazon.com

    Promising review: "Moisturize lips before use for best results. I absolutely love the colors and the packaging. Long lasting formula, smudge-proof, smells like bubble gum, and easy application." —Kathy Marie

    Get a set of six from Amazon for $11.88 (available in two color sets).

    5. A blue shampoo to tone down unwanted orange hues in hair so your mane keeps the vibrant, natural color from your last visit — you know, which means less pricey touchups!

    before/after of customer's hair. before photo shows orange-toned highlights and after shows less brassy coloring.
    amazon.com

    Promising review: "I was skeptical but now I’m a believer! My hair is naturally dark brown and bleaching always leaves it very brassy. I tried purple shampoo with no avail but this really seems to help tone down the orange. Now, it does not lighten of course but it really takes my hair to a more true honey-beige shade. As a plus, it makes my nails super white. Goes without saying that you should rinse the shower once done to avoid blue spots on white tile." —KH

    Get it from Amazon for $10.91.

    6. A body ~nectar~ made with five different pressed plant oils your skin will drink up like water. This non-greasy formula absorbs into the skin, leaving it feeling hydrated and soft.

    small glass bottle of oil with rose petals in side
    Scentual Aromas

    These pretty oils are made by small-business owner, Eman Tabbara. Her company Scentual Aromas makes small-batch fragrances, body oils, and other skincare products that are absolutely heavenly.

    Get it from Scentual Aromas on Etsy for $20.

    7. A highlighter that'll do nothing but leave behind a buttery shimmer you can build up for a look that truly SPARKLES.

    amazon.com, amazon.com

    Promising review: "One of the best highlighters I have ever used. It is really creamy and catches the light beautifully. I usually wear more natural makeup and I find that if I apply with a fan brush and then run it in with my fingers it’s not so bright. This being said, I found that I can also build it up into a really intense color/ highlight when I want to. Also, in my opinion, it lays really nicely on top of both powder and liquid foundation. No complaints." —Krysten L

    Get it from Amazon for $6.01+ (available in four shades).

    8. A set of foam rods to give your mane a break from the heat while still delivering beachy waves that require little effort on your part. Really, you could put these things in and then head straight back to the couch.

    amazon.com

    Promising review: "I absolutely love these!!! I was skeptical at first and now they are part of my every night routine. I love having carefree curls that last as long as I do without having to put heat on my already dry from bleaching hair. I would recommend these for any and everyone who is tired of the heat and the smell of a traditional curling iron or wand. I will never go back!" —ZombieCakez

    Get it from Amazon for $12.99.

    Read our complete write up on these no-heat hair rods.

    9. A leave-in detangling therapy for natural curls, coils, and waves to remedy those painful knots and tangles. The shea butter and olive oil formula works together to restore moisture so your brush glides through instead of catching on every. single. knot. Ouch.

    reviewer image of curls looking hydrated and healthy after using formula
    amazon.com

    Promising review: "This. Is. LIFE! Seriously. I am Black, with 4C hair that has the tightest coils on the planet! I struggle to retain moisture in my hair. If you need something to truly moisturize your hair and keep it moisturized this is your product! My hair is soft, them c u r l s spring back like they are reborn again. We call this that SNAP BACK! It tames frizz, thickens, moisturizers, and softens! I diluted two tbsp of the product with a cup of water, put it in a spray bottle and use it as a leave in. This stuff is miracle in a bottle!!!! —Shonda C.

    Get it from Amazon for $6.97.

    10. Clove + Hallow Hydratint — aka a gorgeous blush-serum hybrid infused with hyaluronic acid and meadowfoam oil for a subtle flush that also treats your skin lovingly — hello, blush that elevates your natural skin!

    Kayla Suazo / BuzzFeed

    I loooooove this stuff. It's like this magical formula that seamlessly blends in with my skin, leaving me with a flushed look that’s the perfect amount of noticeable — not too bold, not too bright. I’ve never been one for blush or playing around with colors, so I love that this is incredibly buildable while still being natural looking. It keeps my skin hydrated, which I am forever thankful for as my cheeks tend to get dry during colder months. But it also looks amazing when used with a setting powder on humid days. And because it’s a lightweight serum, it’s incredibly easy to blend with other colors in the Hydratint line. 

Lastly, it’s in the cutest bottle and ya really can’t top an adorable product that gives stellar results.

    BTW, this small biz is a woman-owned brand based out of Atlanta, GA that was created to provide high-quality, vegan products all with 15 clean ingredients or less.

    Get it from Clove + Hallow for $19 (available in four shades).

    11. A 100% pure hyaluronic acid serum for ultimate hydration. This incredible skincare ingredient helps tighten skin and reduce the appearance of fine lines.

    bottles of hyaluronic acid
    Face n Earth

    Face n Earth Skincare is a woman-owned business started by Sonya McLeod and based in Buckeye, AZ. Sonya started creating her own skincare products after she realized she didn't trust what was out there on the market. She now makes all of her own formulas, free of harsh chemicals and icky things you don't want on your skin.

    Promising review: "This is my first time using a hyaluronic acid serum and I’m so glad I decided to try it out. Literally after the first use I noticed a dramatic difference in my skin. It’s so soft and plump and the samples of the cleansers I bought were also amazing as well. I’ll definitely be purchasing more products from this shop!!" —Amara Beaty

    Get it from Face n Earth Skincare on Etsy for $17.99.

    12. A cult-favorite mascara that'll add volume and length to your lashes with a few flicks of the wrist, so those minimal makeup days are even easier.

    amazon.com, instagram.com

    Promising review: I absolutely LOVE this mascara. I have very sensitive eyes and am highly devoted to my trusted brands. When a friend suggested this mascara I was curious, as she loved it. For the price point and how good it looked on her eyes, I thought 'why not.' Holy moley. I'm in love. It makes my lashes longer, — looks like I'm natural but better — and has a thinner formula so it looks like I have a billion gorgeous lashes, and looks the same all day long. I cannot recommend this enough. It doesn't rub during the day and give me that black eye look. It's wonderful. Must buy. —Katherine Ochsman

    Get it from Amazon for $12.95.

    13. A miracle-working hair treatment – it might just spin your damaged hair into golden locks ready for their hair commercial debut, all thanks to its top-notch ingredients: ceramides and collagen.

    BuzzFeed's Bek O' Connell's before/after pic showing noticeably healthier looking hair
    Bek O' Connell / BuzzFeed

    Promising review: "This stuff is amazing! I saw this as a beauty recommendation on BuzzFeed as a dupe for Opalex (which I had tried and wasn't blown away by) so I thought I would give it a try — and I'm so thankful I did! My bleached and heat damaged hair feels so soft, is more manageable, and looks healthier after each use. I agree with other reviewers that it seems like a big price tag for the size of the bottle, but a little bit does go a long way and it is so worth it. I wish it came in a larger size bottle so I didn't have to reorder so quickly." —Carly S. Whitson

    Get it from Amazon for $8.75.

    And check out a BuzzFeed editors full review of the Elizavecca CER-100 Collagen Protein Treatment!

    14. A pair of tweezers with suuuuuper pointy tips able to do it all: Remove blackheads, ingrown hairs, splinters, teeny hairs, ticks, and whatever else your skin could possibly throw at you.

    person holding tweezers showing the fine point
    Amazon

    Promising review: "I have all three tweezers and they by far are THE BEST TWEEZERS I HAVE EVER PURCHASED. From removing hair and blackheads, these tweezers definitely do the job. I would definitely recommend this product to anyone being that they have excellent grip on them as well. I have also found them very helpful in removing splinters and ticks as well. You will not go wrong making this purchase of well put together tweezers." —Larissa Wright

    Get it from Amazon for $9.97.

    15. A therapeutic shave gel that proves a little can go a loooooong way. The super creamy formula is fragrance-free, and made with oat and vitamin E to prevent razor bumps and calm sensitive skin.

    reviewer image showing a dollop of the shave cream and then it spread out
    amazon.com

    Promising review: "The absolute best shaving gel! I have gentle skin, so it was tough finding a product that would work for me. After using this once, this is the only product i use now. It keeps your skin moisturized and leaves no razor burns or rashes. I have used this a thousand times now and it never ever fails." —Moonkyu Hahn

    Get it from Amazon for $3.73.

    16. A monochromatic multi-stick you can blend on your eyes, lips, and cheeks for a subtle dose of color. We love an all-in-one moment.

    four colors smeared onto surface showing the creamy formula
    e.l.f. Cosmetics

    Promising review: "I bought this product a few weeks ago and will never use powder blush again. I love the way it goes on, the color was great. It blends well. LOVE IT!" —dfox57

    Get it from e.l.f. Cosmetics for $4 (available in eight shades).

    17. A miracle-working eyeshadow primer to ensure your perfectly blended smokey eye stays in its dang place from sunrise to sunset. Now you can can kiss smudging, flaking, and creasing GOODBYE.

    amazon.com, amazon.com

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — Mac, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.48.

    18. A lash booster for making lashes look, spoiler, boosted. The primer glides on to create a thicker base so when you apply mascara, your lashes appear fuller and longer.

    before/after image of lashes without and with the booster. The after pic shows long, full-looking lashes
    amazon.com

    Promising review: "This stuff is amazing!! Whenever I use it I always get asked if I have lash extensions on! My lashes are naturally short so that says a lot about this product. It's easy to use and isn't clumpy or messy. I have no idea how it works, I just know it does! I will be keeping this on hand at all times! Buy it, you won't be disappointed!" —Nicky

    Get it from Amazon for $6.68.

    19. A peppermint coffee body scrub great for a post-workout exfoliation so you don't have to ~sweat~ over unwanted breakouts. It's packed with natural and anti-bacterial ingredients to give your skin a ridiculously fresh feeling.

    model applying scrub all over body
    Frank Body

    This fun small biz is based in Melbourne, and sells a variety of body scrubs and other skincare goodies.

    Promising review: "I adore this scrub, it feels so fresh and clean after I’ve been to the gym, and it makes my skin softer than ever. I’ve been using other scrubs for years and this one is my favorite by far!" —Miss w.

    Get it from Frank Body for $18.95.

    20. A NYX jumbo eye pencil with soft tips that'll blend on your lids like butter and throw worries of precision out the window.

    instagram.com, amazon.com

    Promising review: "I am lazy and hate doing my makeup, especially after a morning workout on a weekday. I wanted something I could throw in my bag and smear around my eyes in a couple of seconds, and to just add a little color without the fussiness. This fits the bill perfectly. It gives my eyes a little definition, but isn't super noticeable. The slight shimmer also makes me look awake on days where I'm dragging. It is not intensely shiny, though, which is important to me — I'm not a disco ball! It just reflects light and looks luminescent, not glittery. Because this is so easy to use, non-irritating, and is the exact color I was looking for, I expect that I will keep ordering it as long as it's available." —Rachel

    Get it from Amazon for $3.99+ (available in 21 shades).

    21. A Lippie Stix from ColourPop because full matte coverage, rich pigments, and hydration should ALWAYS go hand-in-hand. Tl;dr: This wont dry our your lips (like some matte lipsticks tend to do).

    model applying color "Goldie" on lips
    ColourPop

    Promising review: "I have never gotten so many compliments on a lip color before. It's a perfect brick-ish red that compliments everything. The Lippie formula, as per usual, is great as well. Lasts all day even after meals." —Georgianna P.

    Get it from ColourPop starting at $7, and get the brick red color pictured above here.

    22. A two-sided eyebrow pencil and brush with a half millimeter tip (yeah — that's TINY!) that'll create precise lines that actually blend in with your brows.

    amazon.com, amazon.com

    Promising review: "This is my favorite brow pencil I have ever used. I was actually going to fork up the cash to get the Anastasia Brow Wiz, but I heard that this was comparable, so I decided to give it a try and I love it! Even though my eyebrows are dark blonde, I got it in the brunette shade and I think it matches pretty close. It glides on smoothly and lasts all day. Will definitely be purchasing this from now on." —amykaylo

    Get it from Amazon for $7.97+ (available in 10 shades).

    23. A "Bite-Sized" eyeshadow palette from e.l.f., because you don't always need a wide array of colors to create a bold and stunning look. This four-shade palette comes in a variety of options, so you can travel with your favorites, no problem.

    e.l.f. Cosmetics

    Promising review: "Love these bite-sized shadows! So much awesome pigment in a small palette, and they are great for travel. I love taking these on the go and mixing and matching the shades!" —jackiemotta

    Get it from e.l.f. Cosmetics for $3 (available in eight shade palettes).

    24. A ridiculously cheap and equally amazing setting powder for ridding excess shine and oil to leave skin looking flawless. And if you're wondering about possible flashback, there isn't any — just see for yourself:

    amazon.com, amazon.com

    I've seen this all over Amazon and Instagram, and decided to check it out for myself to see if it really was a great dupe for more expensive setting powders. I can confirm — this stuff is great.

    Promising review: "I am totally blown away by this product! I have been consistently using Laura Mercier's Translucent Loose Setting Powder for about six months, and was dissatisfied with the fact that my skin appeared greasy/oily by the end of the work day. I live in a warm climate and have oily skin. By the end of my work day using this powder, my face is still very matte! I am THRILLED! This way outperforms the Laura Mercier powder and is a fraction of the cost. Can't believe it. Never going back." —AlexisJulian

    Get it from Amazon for $6.99 (available in five shades).

    25. A Cuccio milk + honey cuticle oil to help keep your cuticles hydrated and free from dreaded cracking and peeling. It's packed with cold pressed oils and vitamins to really lock in the moisture.

    reviewer holding jar of oil with healthy looking nails and cuticles
    amazon.com

    Promising review: "This thing is amazing! This is the best my cuticles have ever seen! I normally have pretty dry cuticles. I have been putting this in the morning and at night, and it's been just three days and I can see the results already. It's a big bottle and I really like the scent it has. I am pretty happy with my purchase." —Jennifer G.

    Get it from Amazon for $5.64+ (available in two scents/types).

    26. Silicone face mask "brushes" – it'll make application incredibly ~smooth~ (just like your radiant skin) and mess-free. It's actually just one soft, flexible piece of silicone — meaning you'll waste significantly less of your mask.

    amazon.com

    Promising review: "I'm an esthetician and have never used a brush like this but decided to try it out. I was a bit skeptical about how it would feel since it is one piece (silicone) instead of bristles. My mask went on perfect and smooth and I didn't have to waste any of the mask either. PLUS! You won't have to worry about a bunch of mask getting stuck in your bristles, definitely purchasing more for my new job!" —Tamar Yacoubian

    Get a set of two from Amazon for $3.98.

    27. A set of Pretty Fab Nails nails wraps that'll take your at-home mani to much fancier heights. Just peel, stick, and file and voila! Look at these floral beauts:

    model's hands with floral nail wraps
    Pretty Fab Nails

    This darling little biz is based in Florida and sells a variety of nail wrap designs, stickers, and nail tools and accessories.

    Promising review: "I wanted to wait to review these nail wraps as they just kept going! I bought these thinking I would be happy if they lasted the weekend... I finally removed them last night after 26 days! I followed the application instructions (swipe nail with nail polish remover beforehand), and finished with a top coat, making sure to cap the tip of the nail too. When wearing these nails, I bathed, I swam, and they still lasted! One set will be enough for two applications for short nails. I would definitely purchase these again!" —Charlotte Wilkinson

    Get a set from Pretty Fab Nails on Etsy for $5.99.

    28. A Glossier Stretch Concealer made with elastic waxes move *with* your skin instead of caking on top of it.

    different shades of the concealer styled on pink background
    Glossier

    Promising review: "This concealer makes me look like I got eight hours of sleep when I'm working on four. Where all other concealers have caked in the fine lines now appearing under my eyes — thanks, 30s — this stuff just glides over them and conceals them too. Total magic." —herhere

    Get it from Glossier for $18 (available in 12 shades).

    Need more for your skin? Check out Korean skincare products you need to know, cheap skincare products that are even better than luxury brands, products for an even skin tone or to deal with acne scars, or check out all of our beauty content for even more great stuff for your hair, skin, and more.

    Need A Shopping Buddy?

    Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!
    Newsletter signup form