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    28 Beauty Products You Probably Won't Stop Talking About

    So many makeup, skincare, and nail goodies, your vanity will want them all.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. The Benefit Cosmetics Brow Microfilling Eyebrow Pen makes filling in eyebrows totally foolproof — something I never thought I'd say in one sentence! The three-pronged tip creates soft, natural-like strokes that'll seamlessly blend in with minimal effort on your part., Sephora

    Promising review: "I have to say, I’m very impressed with this product! If you’re looking to create natural-looking brows, this is the product for you. It has good pigment, easy to apply and lasts all day. I love that you can create the illusion of hair strokes. A nice change from always having sculpted brows. Love it!" —CheeksMUA

    Get it from Sephora for $25 (available in four shades).

    2. Touch In Sol No Poreblem Primer glides onto skin like silk (trust me on this), creating the perfect canvas for the rest of your makeup.

    K-Beauty brand Touch In Sol's "No Poreblem Primer

    I loooooooove this magical potion of primer-y goodness. A little goes such a long way, and the second it's spread out across my skin, my face feels like silk. It evens everything out so makeup goes on flawlessly.

    Promising review: "As someone with dry skin, I have struggled to find a pore-filling primer that works for me. This goes on smoothly, smells nice, and doesn't dry out my face further or sit on top and add texture. The areas I apply it to look smoother!" —Ariana1975

    Get it from Sephora for $18.

    3. Rare Beauty Lip Souffle Matte Cream Lipstick (from the lovely new makeup brand brought to you by Selena herself) is creamy, air-whipped, *and* hydrating so you get gorgeous color that won't dry out your lips., Sephora

    Promising review: "Buttery and beautiful! A lovey matte finish that is still velvety smooth and soft. It feels like a lip balm and yet it is matte colour that does not move! In love!" —robynginger

    Get it from Sephora for $20 (available in 12 shades).

    4. Meow Meow Tweet Deodorant Cream combines arrowroot, baking soda, and clay for a natural deodorant you and your pits will love. The adorable jar it comes in is just another great perk.

    Meow Meow Tweet jars of the deodorant cream
    Meow Meow Tweet

    This charming small biz creates vegan deodorant, skincare, and zero waste haircare products you can feel good about.

    Promising review: I have never in my life found a natural deodorant that actually works. This stuff is the best. Also, plastic free packaging? What could better? Thank you, thank you, thank you. I am going to buy this forever. Thanks for making a great product!" —Rae

    Get it from Meow Meow Tweet for $14 (available in lavender and tea tree scents and three sizes).

    5. SoGloss — a must-bookmark Etsy shop — designs epic nail wraps for an easy mani at home that seriously looks professional. The store has over 100 designs, so you've got options.

    SoGloss / Etsy

    Promising review: "I was super nervous to try these, but they were far more easy than I ever thought they could be. All you need is a blow dryer and a nail file and you're good to go. As a mom of a 2-year-old I really don't have time to sit and wait for my nails to dry. It took about 20 minutes and my nails are perfect, and I don't have to worry about them getting messed up because they weren't completely dry. My nails look great and I will continue to purchase!" —Ashleigh

    Price range: $8—$18

    Check out all of the cute nail wraps at SoGloss.

    6. Milani Make-It Last Setting Spray is a total workhorse that locks in your makeup for up to 16 hours (!!!) *AND* leaves your skin looking extra radiant and shine-free.

    Milani's Make It Last setting spray

    Promising review: "This is my first product review ever on here. This product is amazing! I used it as primer and setting spray. In the pic I used, it was taken after a 12+ hour shift with a surgical mask on my face. Wow, just wow, it looked like it hadn’t budged. Also, it helps that the product is super lightweight so it doesn’t feel like you’re wearing a mask. Will definitely buy this again!" —Anna Hines

    Get it from Amazon for $8.97.

    7. L'Oreal Wave Swept Spray enhances your natural hair so you can give your locks a break from the heat. Simply spray on damp hair to reduce frizziness and let your mane do its thing!,

    Promising review: "I loooove this product. My natural hair is wavy and has always been unmanageable for me no matter which product I used, until I took a chance on this spray. From years of straightening I was unsure if this could really help bring out my natural curls and waves, but I was surprised when it did. I shower, put my hair up in a towel turban, do my makeup, then take my hair out and spray this evenly throughout my hair while lightly scrunching. It brings out my natural waves and helps lock in their shape all day without feeling heavy, greasy or crunchy. Highly recommend for those who love their natural waves, but want their shape to last all day!" —S2018

    Get it from Amazon for $12.89.

    8. Supergoop! Unseen Sunscreen is a broad spectrum 40 SPF sunscreen that can protect your skin (specifically from UVA, UVB, infrared, and blue light) *while* keeping your makeup locked in. It's super lightweight, invisible, and, basically a dream in a bottle.

    A tube of Supergoop! gel sunscreen with SPF 40 protection

    Promising review: "Favorite sunscreen ever! Applies nicely, good finish, never had a sunburn. And best of all, it works well with makeup. It’s smooth enough that it doesn’t interfere with application. But makeup doesn’t slide off of it." —AlyssonQ

    Get it from Sephora for $34.

    9. Maybelline Master Chrome Highlighters give your cheeks a stunning sheen and come in four colors so you can find one that accentuates your sparkle.,

    Promising review: "I probably have more highlighter products than any one person could possibly use in a lifetime. That being said, it takes a lot for me to be impressed and takes even more to fall in love with a highlighter and use it until it's empty. This highlighter is going to be one of these products. It. Is. Spectacular. The formula is amazing. It is SOO pigmented and buttery. It's buildable and blendable, and it sheers out beautifully. This highlighter is seriously 100x better than highlighters I've bought that are quadruple the cost. I am obsessed with it! It's affordable, it's gorgeous, it's long wearing, it's not too glittery. It's perfect. Yes... I said perfect." —TickTockAlice

    Get it from Amazon for $7.66+ (available in four shades).

    10. Olive & June curated mani kits (this one is the ~Pumpkin Spice Latte~ set, because FALL!) let you create tons of nail looks, including a totally aesthetically pleasing ombré mani I needed in my life yesterday.

    A model's hand with each nail painted a different warm brown shade to create an ombré effect
    Olive & June

    Olive & June's nail polishes are "7-free" meaning they don't come with tons of harsh chemicals like dibutyl phthalate (DBP), toluene, formaldehyde, formaldehyde resin, camphor, ethyl tosylamide, or xylene. The polishes are also vegan and cruelty-free.

    Promising review: "I love the brush! I was able to cover each nail in three strokes max. The color is great and it's staying put almost one week in. I have been reapplying top coat." —Michelle B

    Get the Pumpkin Spice Latte set (includes five colors) from Olive & June for $40 (available in 10 color sets).

    11. Milani Stay Put Brow Color helps you naturally fill in and achieve your dream brow look. Plus it has an impeccable 16-hour wear time and comes with a dual-ended brush.,

    Promising review: "This is by far the best brow filler and shaper ever! Everyone compliments me on my brows. It goes on smooth and won't run with sweating and such. Super easy to apply, and the brush they give you is actually really nice quality and not too soft or firm. It's constantly sold out in my area so I came to Amazon to find it!" —Amazon Customer

    Get it from Amazon for $6.47+ (available in five colors).

    12. And! Glossier Boy Brow makes thickening, filling in, and grooming your brows easier than ever — the tinted gel formula and mascara-like wand do it all with just one swipe! More of this in my beauty routine, please.

    Model using the transparent gel on their brows to fluff and define

    Promising review: "I love the simplicity of using this product and how understated it looks. I have the blonde which adds enough color to fill my brows in without overkill. Prior to this I was using a powder, which always make my brows look way too intense and would still result in stray hairs throughout the day. The gel holds everything in place." —kad

    And check out our full Boy Brow review (one of several Glossier products we totally swear by).

    Get it from Glossier for $16 (available in four shades)

    13. Covergirl Outlast All-Day 3-in-1 Foundation gives you long-lasting full coverage *and* contains broad spectrum SPF 20 so you can play in the sun, sweat, battle the humidity, and still look fierce., Amazon

    Promising review: "I've used many different types of foundation over the years. I refuse to buy the super expensive foundation brands (anything over $20), because I have other things I would rather spend my money on. However, that has led to me purchasing some pretty crappy types of foundation over the years. This Covergirl Outlast 3-in-1 has definitely shown me that you can get amazing foundation at a great price! This is by far the best foundation that I have ever used. It is creamy and goes on very smoothly, and bet of all, it lasts pretty much all day. With other brands, I would get home and wash my face around 8 PM with my makeup wipes, and there would be absolutely NO foundation coming off on the wipes, because it had all worn off. However, with this foundation, there is still a lot of foundation wiping off onto the makeup cleaner wipe! I also love how smooth it makes my face look. I barely have to touch up at all with this foundation, because the coverage is so nice. The foundation does not cake at all either. I am definitely very happy with this foundation, and it will most definitely be my go-to from now on!" —Kimberly Sue

    Get it from Amazon for $9.47+ (available in 13 shades).

    14. Olaplex No. 3 Perfector Hair Treatment repairs dry, brittle hair by relinking broken bonds caused from chemical, thermal, and mechanical damage. Consider it your at-home treatment that'll transform straw-like hair into silk.

    Bottles of the Olaplex Hair Perfector laid out on a marble table

    Promising review: "After the first use I can already see and feel a huge difference! I flat iron daily and color every six to eight weeks. That said, my hair has become VERY prone to breakage and split ends. I left this in for close to one hour, then shampooed and conditioned. My hair was transformed!! It was super smooth, shiny and it appeared that any breakage/split ends were gone. It was like I just had some fancy salon treatment done! I have had keratin treatments in the past and the results I achieved with Olaplex were almost identical to that of my keratin treatment. I am extremely happy with this product and will most definitely repurchase." —Marlowez

    Get it from Sephora for $28.

    15. Glossier Solution Exfoliating Skin Perfector does exactly that — gently exfoliates skin, reduces redness and large pores, and targets blackheads and acne. Instead of simply exfoliating the surface, this solution actually removes dead skin to reveal a fresh complexion within weeks of use.


    Promising review: "I have been struggling with acne for as long as I can remember and Solution has SAVED my skin. Haven't had a pimple since I started using this last month. My usually oily skin has been so soft and glowing and my years of acne scars are vanishing. 100% worth every penny." —MRB

    Get it from Glossier for $24.

    We *also* love solution — learn why several BuzzFeed writers love it in Here's Why The Mega-Popular Glossier Solution Is Totally Worth Your Money.

    16. Versed Just Breathe Clarifying Serum addresses stressed skin and breakouts caused from excess pore-clogging sebum. This gentle formula is made with a zinc blend, willow bark extract, and niacinamide to calm inflammation, redness, and congested pores.

    The dropper from the bottle with a bit of serum coming out and falling into the bottle

    Promising review: "I’ve been putting this on every morning that I’ll be at work or out of the house to prevent breakouts from wearing a mask. Even in the hottest depths of heck (summer in the south) not a single bump or zit popped up after I started using this. I’m all about prevention rather than trying to get rid of problem skin after the fact and this does the trick! Maskne? What maskne?" —Diandrae

    Get it from Versed for $19.99.

    17. Hard As Hoof Nail Strengthening Cream conditions nails and cuticles with a calcium- and vitamin rich-formula to prevent splits, cracks, and breakage. Go ahead, grow out your nails, and give yourself a salon-level manicure.

    Reviewer's before/after image showing longer, healthier looking nails in the after image

    Promising review: "I took my acrylic nails off and my natural nails were extremely damaged; thin as paper and splitting so I thought about putting the acrylic back on. I used nail strengtheners that paint on the nails that cost $40 and still they looked bad. Tried this product and within seven days my nails were looking and feeling great, and my cuticles were healthy and soft." —U S Man Of Steel

    Get it from Amazon for $7.94.

    18. Biossance Squalane + Omega Repair Cream delivers a super douse of hydration that your skin will love. This lipid- and ceramide-rich moisturizer is designed to smooth and plump — and this might just become a new favorite in your skincare routine.

    Model's hand scooping out a bit of the whipped-textured moisturizer from the jar

    Promising review: "I started using Biossance products a few months ago and I’ll never use anything else! My skin hasn't felt this smooth and healthy since high school (mid thirties now). The repair cream is a dream on my skin! Use a roller at night to not waste a drop and wake up feelin' smooth and soft." —Nicole C.

    Get it on sale from Biossance for $43 (originally $58).

    19. Wet N Wild makeup brushes give you high-end results without *you* having to a blow a big chunk of change. I mean, I think these review photos speak for themselves:,

    Promising review: "No matter the occasion these brushes deliver! The brushes do their job and wonderfully and I have never had them fall apart on me. I’ve bought the contour, blush, powder, foundation, concealer, eyeshadow, the smudge for eyeliner ( I use to do eyebrows ) and will continue to buy them. I have washed them over and over and I don’t recall not one strand coming off. If it has I never knew. They are durable and soft and are well-made. I am pleased with their brushes. I hope they continue to make them. Buy them; they are good." —Gabrielle Antionette

    Get it from Amazon for $0.44+ (available in eight brush styles).

    20. Cuccio Naturalé Milk & Honey Cuticle Revitalizing Oil helps keep your cuticles hydrated and free from dreaded cracking and peeling. It's packed with cold pressed oils and vitamins to pack in the moisture.

    A reviewer holding the bottle, intentionally showing their glittery manicure with healthy looking nails and cuticles

    Promising review: "This thing is amazing! This is the best my cuticles have ever seen! I normally have pretty dry cuticles. I have been putting this in the morning and at night, and it's been just three days and I can see the results already. It's a big bottle and I really like the scent it has. I am pretty happy with my purchase." —Jennifer G.

    Get it from Amazon for $6.23+ (available in two scents/types).

    21. NYX Butter Gloss comes in tons of high-gloss colors that'll give you shine, on shine, on shine and then a pop of color. You know, all the things you'd want in a trusty lip gloss.,

    Promising review: "I can’t believe this is under five dollars. This smells great, has no taste, is moisturizing, doesn’t burn lips, and is thick enough to last for quite awhile." —JonesTheCat

    Get it from Amazon for $3.39+ (available in 24 shades).

    22. Moon Juice Milk Cleanse creates milky bubbles made from coconut ferment, silver ear mushroom, and vitamin E to gently wash away makeup and other impurities from the skin.

    Bottle of the milk cleanse with foamy bubbles dripping down the side

    Promising review: "I like this cleanser because it bubbles and foams well and leaves my face feeling clean without stripping away too much of the good stuff, my face still feels hydrated after washing!" —Tonya P.

    Get it from Moon Juice for $32.

    23. Milani Eyeshadow Primer ensures your perfectly blended smoky eye stays in its dang place from sunrise to sunset. Now you can can kiss smudging, flaking, and creasing GOODBYE.

    My review photo showing my eyeshadow and eyeliner that have stayed on after 9 hours of wear time
    Kayla Suazo / BuzzFeed

    This lovely thing keeps my eyeshadow from turning into nasty goop on my eyelid crease from sunrise to sunset (and probably until the next sunrise — it's THAT good). I've actually fallen asleep with my makeup on before (yes, I know it's bad, blame the margs), and I've woken up with my makeup looking fine. I don't know how, but this stuff works. Any friend of mine will tell you've A) recommended it to them a million times, and B) swear by this magical primer.

    Get it from Amazon for $5.99.

    24. Versed Weekend Glow Daily Brightening Solution — surprise! — brightens skin thanks to its four-acid formula like kojic and azelaic acid, AHAs, and bearberry extract. This sunny bottle of magic targets dark spots, post-acne marks, and uneven skin tone.

    Bottle of the Brightening Solution with a press-down pump

    Promising review: "I purchased this a couple of weeks ago and swear I can already see results. I'm not a skincare junkie – I generally have a hard time sticking with any skincare regimen because it feels over-complicated and not worth it. I genuinely feel like this is brightening my skin a bit and I enjoy using it. Really enjoy the push pump feature instead of having to turn the bottle upside down, too." —Moxmoxmox

    Get it from Versed for $17.99.

    25. Honey, Bee Natural Curl Defining Gel has so much goodness in its Manuka honey formula. From rose water to flaxseed to avocado oil, you'll find tons of nourishing ingredients that'll give your curls the TLC they deserve.

    Honey, Bee Natural / Etsy

    Promising review: "When I try a product I look for what will keep my hair moisturized without having a strong scent, leaving it dry half way through the day or leaving a greasy feel and this one wins! I usually keep my hair in a plaited ponytail throughout the day and braid it before bed. When I used this product it gave my braid out a nice hold, moisturized look, and kept my hair soft! I definitely will be a returning customer!" —Oshun

    Get it from Honey, Bee Natural on Etsy for $10.

    26. Mented Everyday Eyeshadow Palette offers up nine stunning shades in both mattes and shimmers that you can take from soft to bold with a bit of extra blending. Add this to your collection and you may never reach for another palette again.

    Palette opened up showing a range of browns, creams, and shimmers

    This Black woman-owned shop creates stunning makeup for *all* skin tones so you can find makeup that works for *you*. Check out the rest of this incredible store, and I guarantee you you'll want to wipe your makeup collection clean and start with Mented.

    Promising review: "This eye shadow is to die for. I love, love the natural colors, so warm and blends into your creases so well. I swear I could probably use it for my blush as well." —afanwingong L.

    Get it from Mented for $28.

    27. Keracolor Clenditioner Color Depositing Conditioner adds new hues to hair without the commitment of a pricey trip to the salon. Bubble gum pink? Platinum? Yes, yes, and yes.,

    Promising review (right photo): "I know the warmth is different in each picture but I saw a huge difference. I am so happy how platinum this got my hair. I hate purple shampoos because they always leave that purple hue for a few days before you get the color you like. This works the same without the purple!!! Definitely will recommend it and will be buying more!!!" —Lara Mudloff

    Get it from Amazon for $17.50 (available in 18 colors and two sizes).

    28. And Maybelline Brow Precise Pencil features a half millimeter tip (yeah — that's TINY!) so you can create precise lines that actually match your brows. It also has a grooming brush for blending.

    The brow pencil showing the narrow tip and spoolie brush on the other side

    Promising review: "I am in love with this pencil! I love the way it glides, and the ease of putting it on. My favorite pencil now." —Bashar

    Get it from CVS for $7.99 (available in eight shades).

    Ahhh, I love new makeup.


    Some reviews have been edited for length and/or clarity.

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