Skip To Content
  • Pride badge

23 Products From Queer-Owned Businesses That’ll Probably Make People Ask “Where Did You Get That?”

From jaw-dropping accessories to bold tops, your wardrobe is about to get a whole lot more fun.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

1. A colorful spaghetti camp shirt with a boxy fit you can wear alone, layer over a tank, or tie it in the front for a bold style moment. The button top is made from Tencel, which is a sustainable super-fiber made from FSC-certified fast-growing trees.

Model wearing the rainbow printed shirt

Homoco is a queer swim brand founded by Daniel DuGoff. According to the brand's website, the name is based on Daniel's family’s Washington, DC–area gas stations, Homes Oil Company that went by the nickname "Homoco." "Our use of the name alludes to that history while clearly stating who the brand is for — fashionable people who love fun."

Get it from Homoco for $69 (available in sizes XS–XXL).

2. A set of "pay me" bobby pins perfect for any boss, entrepreneur, or creative to remind people to run you your money! 👏


Wildfang was founded in 2013 by Emma Mcilroy, Taralyn Thuot, and Julia Parsleywe. They set out to create a place for badass womxn everywhere, and have definitely done just that. "It started with the 'radical' belief that a womxn has the right to wear whatever the hell she wants and be whoever the hell she wants," as stated on their website.

Get them from Wildfang for $22.

3. Drawstring waist, quick-dry stretch swim trunks so you can feel comfy and confident for your next dip in the pool.

Model wears Humankind Swim navy blue swim trunks with a blue and white lined pattern
Humankind Swim

Humankind Swim was founded by Haily Marzullo, a California-based queer woman who struggled to find swimwear she felt good in due to the limited, gendered options available. The brand states that they're on a mission to change the way the LGBTQ+ community shops for swimwear. "Our approach is simple: a place to buy a swimsuit that makes you feel comfortable and confident."

Get it from Humankind Swim for $68 (available in sizes XS—XXL, seven colors, and two lengths).

4. A summery tropical-printed hat with an adjustable strap in the back perfect for jazzing up a simple tee — and keeping the sun out of your eyes of course.

Kirrin Finch

Kirrin Finch was founded by Brooklyn-based couple Laura Moffat and Kelly Sanders Moffat. They work to create gender-defying fashion that's menswear-inspired, but designed to fit a range of female and nonbinary bodies.

Get it from Kirrin Finch for $35.

5. A rainbow French net market bag so you can make a style statement even while you're grabbing some veggies from the local market.

The rainbow net tote bag

Otherwild, founded in 2012, offers a curated selection of goods from jewelers, ceramicists, perfumers, artists, cooks, designers, herbalists, quilters, farmers, gardeners, fabricators, musicians, witches, woodworkers, curators, designers, weavers, photographers, dancers and publishers. They are dedicated to "showcasing goods made with care by individuals."

Get it from Otherwild for $15+ (available in two sizes and 11 colors).

6. A soft and stretchy scoop-neck cotton bra with no underwire or padding that is honestly the most comfy bra I've ever had. There are tons of fun colors and prints and it's perfect for lounging around the house or layering under a T-shirt.

TomboyX, Kayla Boyd / BuzzFeed

As someone who is rather busty, I find this bra to be supportive enough to feel secure, but like a slice of heaven when I don't feel like wearing a more structured bra (which is basically all the time). It has great coverage, which is really hard to find once you move out of the D-range of bra sizes.

TomboyX was founded by Fran and Naomi who wanted to create underwear and loungewear that is actually comfortable, and actually fits your body the way you want it to. In addition to bras and undies, they also sell sleepwear, swimwear, socks, and more.

Get it from TomboyX for $32 (available in sizes XS–4X and 17 colors/patterns).

7. A handmade neck strap that'll add a vibrant pop of color and print to your look. Pair with with any button-down shirt and you'll be sure to turn heads.

Two models wearing colorful, printed neck straps
Bowtie Behavior

Bowtie Behavior is a Bronx-based businesses founded by Robin Williams aka Robbie in 2014. After Robbie struggled to find a bow tie that fit her own style, she decided to create her own. "So with no formal education in fashion or design, I taught myself how to sew and made my own," she writes on her website. "I got such positive feedback that I decided to continue making them. Bowtie Behavior was founded with the intent to create pieces that are bold and flavorful; pieces that outfits are built around."

Get it from Bowtie Behavior for $35 (available in two styles).

8. A delicate 14k gold birthstone ring for a meaningful gift (for yourself or a loved one) that'll be the perfect everyday accessory. It's minimal, but still has that fun personalized touch.

The 12 different birthstone rings arranged on a surface
Automic Gold

Automic Gold was founded by talented jeweler Al, whom is genderqueer and uses they/them pronouns. The brand is self-funded, made in the US, and they never Photoshop their models.

Get it from Automic Gold for $189 (available in sizes 2—16, three band colors, and 12 stones).

9. A cloud-printed double-layer nonmedical face mask you can wear to stay safe when you leave the house, without cramping your style. In fact, it may just make your outfit look even better!

Model wearing the blue and white mask

Phlemuns is an LA-based unisex clothing brand founded by designer James Flemons — who iconically collaborated with Solange Knowles for her "Don't Touch My Hair" music video.

The mask's outer layer is 50% cotton, while the inner layer is 100% cotton. You can learn more about CDC's guidelines for wearing nonmedical face masks on their website.

Get it from Phlemuns for $29.

10. A racerback "Trans is beautiful" tank top that not only has a powerful message, but is also soft and cool for the hot summer months.

Model wears white tank top with gold letters that say "Trans Is Beautiful"
Trans Is Beautiful Apparel

A portion of all proceeds go towards helping fund Trans people for everyday living expenses, including bills, hormones, ID or passport gender change, name change, and more.

Get it from Trans Is Beautiful Apparel for $25 (available in sizes S—XXL).

11. A pair of bright pink socks with "gay mess" printed on them so you can proudly own who you are while keeping your toes nice and cozy.

The pink socks
Grrrlspells / Etsy

Grrrlspells is queer nonbinary and POC-owned shop with tons of spooky, witchy items that'll have you mesmerized.

Promising review: "These socks are so comfortable and warm. I love how pink they are! Thanks for the extra sticker!" —Crystal Ramos

Get them from Grrrlspells on Etsy for $12.98 (one size).

12. An anti-racism T-shirt to let everyone around you know that any form of racism will not be tolerated.

The T-shirt in black
Revel and Riot

The shirt reads: "Racism: If you see something, say something," in yellow. And underneath in red, it says: "Be suspicious of racists left unattended." It's a spin on the New York City Metropolitan Transit Authority's anti-terrorism ad campaign encouraging people to report suspicious behavior.

Revel and Riot is an LGBTQ-run non-profit organization. Their funding comes entirely from the sales of their T-shirts and donations. Their website also offers an extensive list of resources for the LGBTQ+ community.

Get it from Revel and Riot for $10 (originally $34; available in sizes S–3XL).

13. A "chill vibes" enamel pin to add a lil something extra to your denim jacket or tote bag.

The pin on a denim jacket
Bianca Designs Co / Etsy

Bianca Designs Co is an inclusive LGBTQ+ pride shop full of awesome pins, patches, shirts, and other gifts.

Get it from Bianca Designs Co on Etsy for $10.

14. A tie-dye tee that's dyed and printed by hand with an original design that's effortlessly stylish and will serve as a great reminder for people to "Woman Up!"

A model wearing the T-shirt
Stuzo Clothing

Stuzo Clothing is a Los Angeles-based clothing company founded by Stoney Michelli Love and operated with fellow QPOC, Uzo Ejikeme. All items are gender free and designed to invoke thought and emotion. The brand has even caught the attention of celebrities such as Ruby Rose, Tiffany Haddish, Lena Waithe, Jada Pinkett Smith, and more.

Promising review: "Every time I wear this shirt someone asks me where I bought it. This shirt is perfect: the quality, fit, and on-point message. I plan to purchase more items from you and hope you are around for a long time. Thank you and much success!" —Marcia H.

Get it from Stuzo Clothing for $44+ (available in sizes S–XXXL).

15. A pair of magical statement earrings with brass arches that are hand-stamped with symbols of transformation and protection. You'll be sure to get ~tons~ of compliments every time you rock these.

The earrings featuring an arch with a moon, eye, stars, and other symbols on it, with two gold  "magic wings" hanging from the arches
Wild Fancy Design / Etsy

Wild Fancy Design is run by Lex and Voula, who make unique jewelry and accessories for all genders. The shop is full of sassy earrings, necklaces, pins, and more.

Get it from Wild Fancy Designs on Etsy for $40+.

16. A "really going places" tie bar that not only serves as a positive reminder, but also will look incredibly spiffy on your fave tie.

Tie bar that says "really going places" clipped onto a black tie

Get it from Wildfang for $24.

17. A one-piece swimsuit made from supportive fabric that's also compressive, smoothing, and provides 50+ UV protection. You can feel good, look good, and keep your skin safe while spending time outdoors this summer. Win-win-win!

Three models wearing the swimsuit in various colors and prints
Beefcake Swimwear

Beefcake Swimwear was founded by Mel Brittner Wells and offers 1920s-style, eco-conscious, gender-neutral swimsuits for all people and body types. As the founder states on their website, "When you purchase a Beefcake swimsuit, you're getting a garment that is printed in small batches, cut, and sewn by people making a living wage in Portland, Oregon. Your order gets packaged up and taken to the post office by me or my fantastic wife. Yes, we're a tiny company!"

Get it from Beefcake for $99 (available in sizes XS–5X and six designs).

18. A chic splurge-worthy tote bag made of vegan leather with a metallic chrome finish, because it'll quickly become your new favorite purse thanks to it's simple design, convenient carryall size, and the fact that it comes with a cross-body strap (in addition to the hand straps). You can toss everything in and keep it by your side daily.


NOTE: Telfar bags often sell out quickly (sometimes within minutes!!) but, you can sign up to be notified when bags are restocked through their website, above the product descriptions.

Telfar was created by American designer Telfar Clemens, who has gained a cult following for his vegan leather bags. They are labeled with the genderless ‘TC’ logo and as their inclusive tagline states: “It’s not for you, it’s for everyone.”

Get it from Telfar for $202.

19. A Chromat "Sample Size" shirt to remind everyone that style has no size!

BuzzFeed Shopping editor wearing the white T-shirt with black letters reading "sample size" three times in a row
Larabelle Photography / Via Instagram: @larabellenewyork

Known for their A+ representation of all bodies, genders, and races both online and at their runway shows, Chromat offers a wide range of fashionable swimwear and athletic wear. This T-shirt is one of their popular standout items and a great message to promote all throughout the year. The unisex fit tee is made from 100% heavyweight cotton and after seeing it on the S/S 2019 runway, I had to have it. I thought about it for a while, because I know $60 can seem like a lot for a T-shirt, but I finally snagged it this year and have no regrets! It's comfy and versatile — I wear it layered over dresses, with skirts, jeans, shorts... anything! It's definitely one of my favorite shirts.

Get it from Chromat for $60 (available in sizes L-4XL).

20. A gorgeous red lace envelope clutch guaranteed to take any ensemble to the next level. This unique bag is perfect for carrying a few essentials and dressing up a simple outfit or adding a bold touch to a dressier look.

Model holding the large envelope clutch
Clutch89 / Etsy

The Clutch89 Etsy shop is owned by designer Terrance Williams and is full of more unique clutch and pouch designs. Terrance is a self-taught sewer and also sells beautiful caftan dresses, embroidered dusters, and accessories at Terrance Williams Designs.

Get it from Clutch89 on Etsy for $50.

21. A pair of heart-shaped earrings you're sure to fall in ❤️ with. They're big, bold, and ~super gay~!

Lovestruck / Etsy

Lovestruck is a Montréal-based shop created by Genevieve Darling. They sell clothing, accessories, illustrations and and more cute and colorful stuff.

Get them from Lovestruck on Etsy for $16.80.

22. A bucket hat with A Tribe Called Queer's logo on the front you can rock with any top and sunnies for some too-cool-for-you '80s vibes.

Model wearing the black bucket hat

A Tribe Called Queer was founded by Sabine Maxine Lopez, a queer femme of color from Los Angeles. The brand sells clothes, stickers, pins, and more.

Get it from A Tribe Called Queer for $30 (available in two colors).

23. And a "gender roles are dead" tank for making sure that everyone is hip to the idea that we should be raising boys and girls The. Same. Way. RIP gender roles, you won't be missed!

Model wearing the "gender roles are dead" tank top in black
Flavnt Streetwear

Flavnt Streetwear is an Austin-based independent clothing brand made for everyone who supports the LGBTQ+ community. Their clothes and accessories are all about promoting self-love and confidence.

Get it from Flavnt Streetwear for $29.99 (available in sizes XS–3X).

Looking for more ways to get involved? Check out all of BuzzFeed's posts celebrating Pride on our relaunched LGBTQ page.

BuzzFeed Pride illustration
Ryan Pattie/BuzzFeed

Some reviews have been edited for length and/or clarity.

Want more? Check out our favorite online clothing stores for all your shopping needs, perfect places to shop for clothes if you’re in your 30s, plus the best places to order custom t-shirts online and the best clothing stores for petite sizes. Still not satisfied? Check out all of our clothing content for even more.

Need A Shopping Buddy?

Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!
Newsletter signup form